VALUASI ASET TAK BERWUJUD PERUSAHAAN START UP TEKNOLOGI DENGAN MENGGUNAKAN METODE NAVARO LOPEZ UNTUK PENAWARAN SAHAM PERDANA
Indonesia has a company whose value has reached more than ten billion US dollars. One of the companies that achieved this valuation was Go Jek. In this rupiah is worth more than one hundred and fifty trillion rupiah. Judging from the fixed assets then Go Jek does not have a car fleet or a motorcycle fleet. While Astra International which is a manufacturer and distributor of car and has subsidiaries engaged in oil valued in total assets has three hundred and fifty trillion rupiah. This huge valuation causes if Go Jek chooses to offer the first major stock in Indonesia at ten percent of its equity then its value is about fifteen trillion rupiah. This is an amount that will be difficult to absorb by the Indonesian market. With such a prospect, Go Jek may never float on Bursa Indonesia. This means that Indonesian investors lose the opportunity to obtain returns from shareholding Go Jack is the work of children abroad. This study examines the valuation method developed by Navado Lopez to be used to assess intangible assets, especially in technology-intensive companies. The Navado Lopez method was chosen because of its relatively simple and straightforward use in generating a value. This study attempts to investigate whether the Navado Lopez method can be applied in the Indonesian context. The hope is that with the method of valuation of intangible assets that can be understood by investors, investors will not hesitate if there is a start-up company (Start Up) that wants to issue prime shares in the Indonesian Stock Exchange.