• Natasha Christiani Fakultas Ekonomi dan Bisnis Unika Atma Jaya
  • Rakhdiny Sustaningrum Fakultas Ekonomi dan Bisnis Unika Atma Jaya
Keywords: business, charcoal, entrepreneur


Charcoal is an active substance that is beneficial for health, now a trend is starting to be used as a mixture of processed food that adds aesthetics. Donuts are one of the processed products that are researched and have the opportunity to become a business among other products since the growth in business opportunities in The food and beverage sub-sector contributed more than one third of the GDP of the non-oil and gas manufacturing sector in the first Quarter of 2018, amounting to 35.39%, is the biggest contributor compared to other sectors. The charcoal donut has men and women between range 15 - 45 years, consumers who like sweet snacks, have a healthy lifestyle, and live in the Jabodetabek area become a potential targeted market. As counted, financial  projection with total initial funding requirements and required working capital are Rp. 58,107,500 in total and projected profit in 2020 is estimated Rp. 21,646,000 and increased to Rp. 445,330,500 in 2024.

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