POTENSI BISNIS CYCLING APPAREL DI ERA PANDEMI

  • Jeremiah Charlton Universitas Katolik Indonesia Atma Jaya
  • Herlin Hidayat Universitas Katolik Indonesia Atma Jaya
Keywords: cycling jersey, cycling apparel, sbike, sport

Abstract

In the current era of the COVID-19 pandemic, exercise is an activity carried out to increase immunity and body fitness, one of the most popular sports and the current trend is cycling. Cycling trends increase the need for bicycle sports costumes and accessories. There is a shift in people's habits during the pandemic, they prefer to shop online, thereby increasing the use of e-commerce platforms in Indonesia and even the world. This trend indicates that there is an online business opportunity for writers to do local cycling apparel brand business with the TGIRD brand which provides jersey, bib, cycling cap, cycling socks and cycling gloves.

Published
2021-11-18
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