PROSPEK PERENCAAN USAHA DESSERT WINE BERBAHAN DASAR BUAH NANAS (Ananas comosus)

Abstract

The growth rate of local wine with this type is still not widely encouraged because there are still many imported wines from foreign countries. However, Indonesia market potential shows, 25.7% of respondents consume more alcohol during the corona pandemic. The consumption pattern happened because of an increase in the psychological burden during the Covid-19 pandemic. Even though, Alcohol consumption is considered to reduce anxiety because it has depressant properties. It was targeting consumers aged 17-55 years, Jabodetabek area, and with a tertiary expenditure level of at least 3 million rupiahs per month to become a potential business opportunity with a predicted profit of Rp 523 million in 2024 with a payback period of 14 months.