http://ejournal.atmajaya.ac.id/index.php/interact/issue/feed Jurnal InterAct 2021-07-31T12:54:19SE Asia Daylight Time Nia Sarinastiti nia.sarinastiti@atmajaya.ac.id Open Journal Systems <p><strong>Jurnal InterAct&nbsp;</strong>&nbsp;publishes articles based on research, theoretical perspectives on the development of the communication field, and scientific evaluation/analysis on the implementation of communication programs. ISSN Online (<a title="issn online" href="http://u.lipi.go.id/1511128515" target="_self">2614-1442</a>)</p> <p><strong>Jurnal InterAct</strong>&nbsp;provides an equivalent weight on the academic and applied aspects within the development sphere of communication theory based on communication levels and social-cultural growth.</p> <p>The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.</p> <p><strong>Jurnal InterAct</strong>&nbsp;discusses materials and current issues on a broad scope of communication science that includes:</p> <p><strong>1. Empirical/scientific results conducted towards a communication activity.</strong><br><strong>2. Analysis of scientific concepts that are within the boundaries of communication science.</strong><br><strong>3. Evaluation/analysis on a communication program.</strong><br><strong>4. Reviews of a new theoretical/scientific textbooks in the Communication Science discipline.</strong></p> http://ejournal.atmajaya.ac.id/index.php/interact/article/view/2321 Media Komunitas Sebagai Bentuk Demokrasi Partisipatoris (Studi Pada “Warta Desa” di Pekalongan, Jawa Tengah) 2021-07-31T12:46:01SE Asia Daylight Time Andina Dwifatma andinadwifatma@gmail.com <p>Hubungan antara media dan audiens di era digital terus berubah. Audiens tidak lagi pasif mengkonsumsi agenda yang ditentukan media, melainkan dapat berperan sebagai produsen sekaligus konsumen. Konten media arus utama yang cenderung partisan dan Jawa-sentris mendorong berkembangnya media komunitas yang dikembangkan secara organik di tingkat lokal, berdasarkan kebebasan berekspresi dan demokrasi partisipatif, dan bertujuan untuk mengembangkan wilayah dan mendorong solidaritas di antara warga. Penelitian ini bertujuan menggali secara mendalam bagaimana sebuah media komunitas didirikan, dijalankan, berdampak pada kehidupan bersama warga, dan tantangan apa yang dihadapi. Penelitian dijalankan secara kualitatif dengan metode pengambilan data melalui wawancara mendalam. Hasilnya, ditemukan ada tiga tantangan yang dihadapi oleh media komunitas, yaitu tantangan pendanaan, sumber daya manusia, dan regulasi. Guna mengatasi berbagai tantangan tersebut, media komunitas diharapkan dapat menemukan model bisnis subsidi silang untuk mendanai operasional, memberi honor bagi kontributor, dan berjejaring dengan sesama media komunitas dan AJI untuk advokasi.</p> <p><strong>&nbsp;</strong></p> 2021-07-30T17:57:11SE Asia Daylight Time ##submission.copyrightStatement## http://ejournal.atmajaya.ac.id/index.php/interact/article/view/2322 Pandemic, Participatory Culture and Reinvention of Everyday Life 2021-07-31T12:46:02SE Asia Daylight Time Hadi Saba Ayon s.a.hadi@sabaeu.com <p class="western" lang="en-GB" align="justify"><span style="font-size: medium;"><span lang="en-US">How do we define participation during a pandemic? Are we in an era that requires reinventing our physical space and our modes of participation to build a new society? The novel coronavirus has deconstructed social space as we know it, and significantly disrupted our participation in its spheres. Today we are witnessing new forms of space, in the light of the ongoing pandemic and its impact on our participation, physical space and digital culture. This article demonstrates changes that occur in the physical and connected spaces that form our “new virtual urbanism” (Doueihi, 2011). It describes participation practices in natural parks in a Geneva-Switzerland and the Pays de Gex-France, distinguishing three types of spaces: the pre-pandemic space, the confinement space and the deconfinement space. It shows how socio-cultural practices changed in relation to the configuration of the space and the use of digital technology. Will we need to reinvent our space to encourage participation? The answer lies perhaps in considering the development of our digital traces and harvesting them in organized projects with rules, purpose, administration, management and governance. In this sense, digital participation becomes full and efficient when it relies on the process of building a memory and includes those who find themselves excluded from this new world.</span></span></p> 2021-07-31T06:35:36SE Asia Daylight Time ##submission.copyrightStatement## http://ejournal.atmajaya.ac.id/index.php/interact/article/view/2329 Peran Media Sosial pada Komunikasi Pemasaran Aplikasi "Catch Me Up!" Melalui Email News Letter 2021-07-31T12:46:02SE Asia Daylight Time Stefanus Andriano stefanus.andriano@atmajaya.ac.id <p>Indonesia merupakan salah satu negara di dunia yang mengalami pertumbuhan cukup tinggi terkait penggunaan internet. Kemajuan teknologi ini semakin berperan penting dalam dunia komunikasi. Berdasarkan data dari We Are Social (2020), ada sebanyak 160 juta pengguna media sosial per Januari 2020 atau 59% dari total populasi saat ini. Angka tersebut bertambah (12 juta orang) atau 8,1% dari tahun 2019 ke 2020. Entitas bisnis dalam penelitian ini <em>Catch Me Up!</em> menggunakan perkembangan teknologi dalam upaya komunikasi pemasaran produk mereka, salah satunya adalah melalui media sosial. Media sosial dengan jumlah pengguna cukup besar di Indonesia menjadi salah satu platform menarik untuk melakukan komunikasi pemasaran. Tujuan penelitian untuk meneliti dan mengobservasi penggunaan dan pengelolaan media sosial yang digunakan oleh salah satu layanan <em>email newsletter</em> yang menyasar pembaca dari kamu millennial dan generasi Z yaitu <em>Catch Me Up! </em>Penelitian ini menggunakan metode penelitian kualitatif melalui studi <em>literature</em> dan observasi terhadap pengelolaan komunikasi pemasaran yang disupport oleh pemanfaatan media sosial oleh <em>Catch Me Up!</em> Penelitian menunjukkan dengan dukungan dari pemasaran media sosial, <em>Catch Me Up!</em> berhasil menarik perhatian calon pembaca mereka dari kaum millennial dan generasi Z.</p> 2021-07-30T17:55:18SE Asia Daylight Time ##submission.copyrightStatement## http://ejournal.atmajaya.ac.id/index.php/interact/article/view/2331 Konstruksi Makna Setara Melalui Perilaku Patriarkis Perempuan di Ruang Domestik dan Publik 2021-07-31T12:54:19SE Asia Daylight Time Adita Miranti adita.miranti@amikompurwokerto.ac.id Raja Satria Wibawa adita.miranti@amikompurwokerto.ac.id <p>Gender basically discusses the meaning of equality between women and men in various aspects of life. The existence of men and women are two entities that are often distinguished in terms of sex and the roles that must be performed gender so that the potential to cause disparity. The purpose of this study is to analyze how the construction of the meaning of "equal" in the study of gender equality is based on the perspective of men and women. This study uses a case study research method with in-depth interview techniques, observation, and literature review in the form of books, journals, and relevant articles. The results of this study indicate that the meaning of equality is generally closely related to women who are often treated unfairly and become inferior. The construction of the meaning of "equal" now turns out to be able to discredit men through the dogmatic state that develops in society. On the other hand the situation of gender equality is currently experiencing a shift in behavior, namely the emergence of superiority of women over men in the public and domestic spheres.</p> 2021-07-30T18:16:39SE Asia Daylight Time ##submission.copyrightStatement## http://ejournal.atmajaya.ac.id/index.php/interact/article/view/2007 Penerapan Strategi Freemium pada Aplikasi Permainan Ponsel Online 2021-07-31T12:46:02SE Asia Daylight Time Joanna Jessica Sabella joannajessica99@gmail.com <p>The number of smartphone users are significantly increasing as the technology developed. Many people use their smartphone to play online games. Mobile Legends: Bang Bang (MLBB) is one of the online games that has a lot of users, especially in Indonesia. MLBB is developed by Moonton, which uses freemium strategy to promote their game on applications store. This research’s objective is to find the freemium strategy’s effectivity and other important factors that increase the application’s in-app purchase. The methodology approach of this research is qualitative method. The data were collected by doing literature review and interview. The collected data were processed by coding technique. The research’s result shows that freemium strategy and other important factors could increase users’ in-app purchase intention.</p> 2021-07-30T18:18:45SE Asia Daylight Time ##submission.copyrightStatement## http://ejournal.atmajaya.ac.id/index.php/interact/article/view/2484 Pengaruh Firm Generated Content, Electronic Word of Mouth, Celebrity Endorsement, Harga dan Fasilitas terhadap Keputusan Memilih Klinik Gigi 2021-07-31T12:52:20SE Asia Daylight Time Vania Mariska Putri rosdiana.sijabat@atmajaya.ac.id Rosdiana Sijabat rosdiana.sijabat@atmajaya.ac.id <p>With the development and increasing number of dental clinics, customers are exposed to more options when it comes to choosing dental clinic. Therefore, social media marketing strategies are becoming more popular among dental services. This study aims to determine the effect of firm generated content, electronic word of mouth, celebrity endorsement, price, and facilities towards customer’s purchase decision in choosing dental clinic. This research is a case study of Dentalosophy Dental Clinic which involved 100 respondents who had done dental treatments in Dentalosophy during January to December 2020. Data collection was conducted by distributing questionnaires using purposive non-probability sampling method. Furthermore, the data were analyzed using descriptive statistical analysis and multiple linear regression methods. The study shows that firm generated content, electronic word of mouth, celebrity endorsement, and facilities have positive and significant effect towards customer’s purchase decision in choosing dental clinic. Contrastingly, price does not have a negative and insignificant effect on customer’s decision in choosing dental clinic. Based on the result, Dentalosophy shall do further analysis, planning and evaluation of marketing strategies related to firm generated content, electronic word of mouth, and celebrity endorsement. Dentalosophy should also be able to maintain and improve their facilities as well as providing qualified health protocol especially during COVID-19 pandemic. Further study is expected to analyze the effect of other variables such as location, and dentist’s reputation towards purchase decision in choosing dental clinic.</p> 2021-07-30T18:09:03SE Asia Daylight Time ##submission.copyrightStatement##