Jurnal InterAct http://ejournal.atmajaya.ac.id/index.php/interact <p><strong>Jurnal InterAct&nbsp;</strong>&nbsp;publishes articles based on research, theoretical perspectives on the development of the communication field, and scientific evaluation/analysis on the implementation of communication programs. ISSN Online (<a title="issn online" href="http://u.lipi.go.id/1511128515" target="_self">2614-1442</a>)</p> <p><strong>Jurnal InterAct</strong>&nbsp;provides an equivalent weight on the academic and applied aspects within the development sphere of communication theory based on communication levels and social-cultural growth.</p> <p>The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.</p> <p><strong>Jurnal InterAct</strong>&nbsp;discusses materials and current issues on a broad scope of communication science that includes:</p> <p><strong>1. Empirical/scientific results conducted towards a communication activity.</strong><br><strong>2. Analysis of scientific concepts that are within the boundaries of communication science.</strong><br><strong>3. Evaluation/analysis on a communication program.</strong><br><strong>4. Reviews of a new theoretical/scientific textbooks in the Communication Science discipline.</strong></p> School of Communication - Atma Jaya Catholic University of Indonesia en-US Jurnal InterAct 2252-4630 Penggunaan Celebrity Endorsement Dalam Periklanan Online (BTS Sebagai Celebrity Endorser Perusahaan Fila) http://ejournal.atmajaya.ac.id/index.php/interact/article/view/1705 <p>In this digital era marked by massive use of internet and social media in society, there is the importance of social media as a popular channel for companies to advertise their products. The rise of internet and social media shows the significance and promising business opportunities for online advertisement implementation. One way to advertise is through celebrity endorsers. Fila, a worldwide sportswear company, appointed BTS, the popular K-pop boyband, as their representative endorser. This research uses the theory of celebrity endorsement,social media, and online advertisement. The research design uses qualitative approach. For data collection this study relies on literature review and online observation. This study examines<br>why BTS is a credible celebrity endorser, as well as the advantages and risks of having celebrity endorsers in social media and how it implemented in official social media accounts of Fila. Results shows that BTS appointed as an endorser because of their good image that represents Fila products, and BTS’ image as a boyband group that has enthusiasm, positivity, and written communication with fans it’s in harmony with Fila’s<br>value. Results also shows BTS is a credible endorser and able to personalize Fila products. BTS has the expertise, trust, as well as likability from their fans all over the world.</p> Syanaz Luthfina ##submission.copyrightStatement## 2020-09-15 2020-09-15 9 1 Pendekatan Komunikasi Interpersonal dalam Pembangunan berdasarkan Perspektif Kultural (Studi Kasus : Pro-Kontra Pengembangan Pariwisata Pulau Meti di Kabupaten Halmahera Utara) http://ejournal.atmajaya.ac.id/index.php/interact/article/view/1707 <p>This article aims to describe the interpersonal communication approach for development based on the perspective of the Hibualamo culture for<br>the people of Meti Village in the case of the pros and cons of tourism development on Meti Island in North Halmahera Regency. The research<br>method used is qualitative with a case study approach. Meanwhile, the data collection technique used in-depth interviews, observation and<br>document study. The results of this study indicate that the existence of the Tourism Industry in this case Meti Cottage on Meti Island can<br>increase regional investment and maintain environmental sustainability, but it has not been able to provide economic and social benefits for local<br>communities because of the pros and cons. Culturally, the interpersonal communication approach plays an important role in the level of public<br>acceptance of increasing investment in the tourism industry. However, the conflict between the manager of the tourist attraction and the<br>community related to empowerment and resource use has resulted in a disintegration of interests for sustainable tourism.</p> Yerik Afrianto Singgalen ##submission.copyrightStatement## 2020-09-15 2020-09-15 9 1 Peran Media Sosial Instagram dalam Mendukung Program Komunikasi Pemasaran Samakta Guest House http://ejournal.atmajaya.ac.id/index.php/interact/article/view/1709 <p>The development of internet-based communication technology has had a major impact on communication functions, one of which is in the marketing communication function. Social media becomes a very reliable technology feature for business entities such as companies in carrying out marketing communications and achieving marketing objectives, namely sales and profits. Samakta Guest House as one of the lodging accommodation<br>business practitioners began to adopt social media in order to support its marketing communication program. Through this research, the researcher intends to observe the understanding and basic technical skills of the Samakta Guest House’s marcomm officer regarding the concept of social media-based marketing communication. This study will use the qualitative indepth interview and observation method to understand the<br>Samakta Gueset House marketing communication management phenomena, and then using literature study based on the<br>concept of integrated marketing communication, new media in particularly social media Instagram (IG). The findings of this<br>research are expected to contribute to the understanding of Samakta Guest House Management regarding the skills of<br>utilizing social media, specifically Instagram. Thus, from their understanding of the concept of marketing communication, in<br>the future the management will be increasingly capable to manage various social media contents to support the<br>achievement of sales profits for the company.</p> Alfonso Harrison Nantingkaseh ##submission.copyrightStatement## 2020-09-15 2020-09-15 9 1 Strategi Lobi dan Negosiasi Proses Legislasi Undang-undang Pemberatasan Tindak Pidana Terorisme http://ejournal.atmajaya.ac.id/index.php/interact/article/view/1710 <p>Lobby and negotiation in the legislation process need strategies to<br>plan, persuade and advocate stakeholders to reach an agreement. This<br>article aims to describe the strategies of lobby and negotiation in the<br>legislation process of the People’s Representative Council,<br>particularly antiterrorism law. The antiterrorism law had been revised<br>from the Law of the Republic of Indonesia Number 15 of 2003<br>concerning the change of the Government Regulation in Lieu of Law<br>Number 1 of 2002 amending the Anti-Terrorism Act. The legislation<br>process of antiterrorism law revision took two years and involved<br>public debates on the pro cons issues. Qualitative data was collected<br>by an in-depth interview from three informants. Based on thematic<br>analysis, three strategies of lobbying and negotiating was found; (1)<br>compromising, (2) brainstorming, and (3) convincing. These strategies<br>were used in the different pro cons issues in the legislation process.<br>Moreover, the strategies succeed to drive the agreement on the<br>antiterrorism law enactment.</p> Anggi Niasar ##submission.copyrightStatement## 2020-09-15 2020-09-15 9 1 RADIKALISME DI MEDIA SOSIAL: PENYEBUTAN DAN KONTEKS SOSIAL PENGGUNAANNYA http://ejournal.atmajaya.ac.id/index.php/interact/article/view/1711 <p>Radicalism is often only placed face to face between radical groups<br>versus the state. In fact, radicalism is not only born because of the<br>contradiction between the two but involves the mediation of ideas<br>through social media. This paper seeks how the discourse of<br>radicalism on social media by content analysis method on social<br>media during August-September 2018. This study reveals that<br>radicalism on social media is not only related to religious issues.<br>Some of the other issues attributed to radicalism are about elections,<br>politics, government, criminality, and other social issues. The various<br>contexts of the radicalism talks often do not refer to major events, but<br>radicalism is associated with other contexts unrelated to the main<br>event as a reference. This shows how social media is becoming an<br>intermediary for biased "radicalism" discourse.</p> Abdul Wahid ##submission.copyrightStatement## 2020-09-15 2020-09-15 9 1 MODEL KOMUNIKASI PUBLIC RELATIONS DI PEMERINTAH KOTA SALATIGA DENGAN PENDEKATAN MODEL KOMUNIKASI GRUNIG & HUNT http://ejournal.atmajaya.ac.id/index.php/interact/article/view/1712 <p>The purpose of this study is to find out the communication model of public relations Salatiga<br>city government through the approach of Grunig and Hunt’s communication model. This<br>research is descriptive qualitative research with the head of Public Relations, The subdivision<br>head, and also the Public Relations Staff as resource persons. Data collection is gathered<br>through in-depth interviews and observation. The results of this study showed that the public<br>relations of Salatiga city government as a non-profit organization apply the communication<br>model of Grunig and Hunt in communicating with the citizens. The models which are applied<br>are the Press Agentry communication model to influence the public, the public information<br>model to provide the information to the public. The two-way asymmetrical model to change<br>the people's behavior and the two-way symmetrical model is the most effective model due to<br>the listening strategy used which can improve the communication effectiveness</p> Putri Melati Rolos ##submission.copyrightStatement## 2020-09-15 2020-09-15 9 1