PENGARUH STRATEGI PEMASARAN, KEPEMIMPINAN, RISIKO SUKU BUNGA TERHADAP KINERJA KEUANGAN KOPERASI SIMPAN PINJAM
DOI:
https://doi.org/10.25170/balance.v20i2.4299Keywords:
marketing strategy, leadership, interest rate risk, financial performance, Credit UnionAbstract
The purpose of this study is to examine the effect of marketing strategy, leadership and interest rate risk on the financial performance of Credit Union. The sample of this study is 44 Credit Union members of the Credit Union Central of Jakarta. The author conducted a questionnaire survey to collect data and test the hypotheses developed in this study. the author sent the questionnaires to the boards and managers of Credit Union. Regression analysis of multiple linear was applied to analyze the data. The results show that leadership has a positive and significant effect on the financial performance of Credit Union. Marketing strategy and interest rate risk have no effect on the financial performance of Credit Union.The results of this study can be used as consideration for the Credit Union to improve skills leadership of the boards and managers.The study has three limitation. First the authors collect data from Credit Union to minimize the effect of data heterogeneity. To improve the generalizability of the study, future study might consider using data from other types of cooperatives. Second, this study uses primary data so it has risks respondent subjectivity, future study might use different ways of measuring interest rate risk using more objective empirical proxies such as income gap
References
Almehdawe, E., Khan, S., Lamsal, M., & Poirier, A. (2021). Factors Affecting Canadian Credit Unions’ Financial Performance. Agricultural Finance Review, 81(1), 51–75. https://doi.org/10.1108/AFR-06-2019-0065
Al-Slehat, Z. A. F. (2022). Effect of Interest Rate Risk on Financial Performance the Mediating Role of Banking Security Degree: Evidence from the Financial Sector in Jordan. Business: Theory and Practice, 23(1), 165–174. https://doi.org/10.3846/btp.2022.13884
Aurélio Marques Ferreira, M., Maria Lima Gonçalves, R., & José Braga, M. (2007). InvestIgação do desempenho das cooperatIvas de crédIto de mInas geraIs por meIo da análIse envoltórIa de dados (dea) (Issue 11). JulHo-SETEMBRo.
Barney Jay B., & Clark Delwyn N. (2007). Resource-Based Theory Creating and Sustaining Competitive Advantage.
Belas, J., Gavurova, B., Novotna, L., & Smrcka, L. (2022). Examination of Differences in Using Marketing Tools in The Management of SMES in the Visegrád Group Countries. Amfiteatru Economic, 24(60), 447–463. https://doi.org/10.24818/EA/2022/60/447
Biron, M., de Cieri, H., Fulmer, I., Lin, C. H. (Veronica), Mayrhofer, W., Nyfoudi, M., Sanders, K., Shipton, H., & Sun, J. M. (James). (2021). Structuring for Innovative Responses to Human Resource Challenges: A Skunk Works Approach. Human Resource Management Review, 31(2): 16 pages, https://doi.org/10.1016/j.hrmr.2020.100768
Ekinci, R., & Poyraz, G. (2019). The Effect of Credit Risk on Financial Performance of Deposit Banks in Turkey. Procedia Computer Science, 158, 979–987. https://doi.org/10.1016/J.PROCS.2019.09.139
Favalli, R. T., Gori Maia, A., & da Silveira, J. M. F. J. (2020). Governance and Financial Efficiency of Brazilian Credit Unions. RAUSP Management Journal, 55(3), 355–373. https://doi.org/10.1108/RAUSP-02-2019-0018
Gani, L., & Jermias, J. (2006). Investigating the Effect of Board Independence on Performance across Different Strategies. International Journal of Accounting, 41(3), 295–314. https://doi.org/10.1016/j.intacc.2006.07.009
Hidayat, C., Putong, I., Rini, ;, & Sari, K. (2014). Interdependensi Strategi Pemasaran terhadap Kinerja Perusahaan (Suatu Penelitian pada Perusahaan Asuransi Indonesia yang Sudah Go Public). In BINUS Business Review. 5(1):18-27.
Hoskisson, R. E., Hitt, M. A., Ireland, R. D., & Harrison, J. S. (2004). Competing for Advantage. https://www.researchgate.net/publication/235476076
Iqbal, Q., & Ahmad, N. H. (2021). Sustainable Development: The Colors of Sustainable Leadership in Learning Organization. Sustainable Development, 29(1), 108–119. https://doi.org/10.1002/SD.2135
Ishtiaq, M. (n.d.). Risk Management in Banks: Determination of Practices and Relationship with Performance.
Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic Marketing and Business Performance: A Study in Three European “Engineering Countries.” Industrial Marketing Management, 39(8), 1300–1310. https://doi.org/10.1016/j.indmarman.2010.06.005
Juliana, C. (2011). Pengaruh Gaya Kepemimpinan terhadap Kinerja Organisasi melalui Budaya, Strategi, dan Sistem Akuntansi Manajemen. Disertasi tidak diterbitkan, Universitas Indonesia, Depok.
Kolapo, F. T., & Fapetu, D. (2015). The Influence of Interest Rate Risk on the Performance of Deposit Money Banks in Nigeria. International Journal of Economics, Commerce and Management United Kingdom, III(5). http://ijecm.co.uk/
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. www.mymktlab.com
Kumar, S., & Kumar, Sharad. (2015). Knowledge Bank’s. S International Journal Of Multidisciplinary Studies, I(I). www.ignited.in
Lavee, E. (2022). Walking the Talk of Social Equity? Street-Level Bureaucrats’ Decisionmaking about the Provision of Personal
Resources. American Review of Public Administration, 52(1), 3–14. https://doi.org/10.1177/02750740211050577
Lin, C. pei, Xian, J., Li, B., & Huang, H. (2020). Transformational Leadership and Employees’ Thriving at Work: The Mediating Roles of Challenge-Hindrance Stressors. Frontiers in Psychology, 11, 1400. https://doi.org/10.3389/FPSYG.2020.01400/BIBTEX
López-Penabad, M. C., Iglesias-Casal, A., & Silva Neto, J. F. (2022). Effects of a Negative Interest Rate Policy in Bank Profitability and Risk Taking: Evidence from European Banks. Research in International Business and Finance, 60. https://doi.org/10.1016/j.ribaf.2021.101597
Madanchian, M., & Taherdoost, H. (2019). Assessment of Leadership Effectiveness Dimensions in Small and Medium Enterprises (SMEs). Procedia Manufacturing, 32, 1035–1042. https://doi.org/10.1016/J.PROMFG.2019.02.318
Makhija, M. (2003). Strategic Management Journal, 24 (5):433-451. ABI/Inform Collection.
Maree Gurney BBus, T. (2009). Marketing Strategy and Organisational Strategy: A Study of Regional Private Hospitals.
Mcgahan, A. M. ;, & Porter, M. E. (1986). How Much Does Industry Matter, Really? In Strategic Management Journal, 18 (Summer Special Issue): 15-30.
Musiega, M., Olweny, T., Mukanzi, C., Musiega Student Jomo, M., & Mutua, M. S. (2017). Influence of Interest Rate Risk on Performance of Commercial Banks in Kenya. In Economics and Finance Review, 5(02): 14-23. http://www.businessjournalz.org/efr
Neill, S., & Rose, G. M. (2006). The Effect of Strategic Complexity on Marketing Strategy and Organizational Performance. Journal of Business Research, 59(1), 1–10. https://doi.org/10.1016/j.jbusres.2004.12.001
Nguyen, H., Hoang, T., Tran, M., Hai, T., Nguyen, Y., Dinh, D., & Truong, D. D. (2021). The Influence of Competitive Advantage on Financial Performance: A Case Study of SMEs in Vietnam. Journal of Asian Finance, Economics and Business, 8(5), 335–0343. https://doi.org/10.13106/jafeb.2021.vol8.no5.0335
Notta, O. (2014). Marketing Strategies and Performance during Economic Crisis. https://www.researchgate.net/publication/289250934
Oana, C. (2021). Bank Risk Management Case Study: Transilvania Bank. In Journal of Information Systems & Operations Management, 15(2): 51-63.
Paais, M., & Pattiruhu, J. R. (2020). Effect of Motivation, Leadership, and Organizational Culture on Satisfaction and Employee Performance. Journal of Asian Finance, 7(8), 577–588. https://doi.org/10.13106/jafeb.2020.vol7.no8.577
Porter, M. E. (1990). Competitive Strategy. New York: Free Press.
Roquebert, J. A., Phillips, R. L., & Westfall, P. A. (1986). Markets Vs. Management: What “Drives” Profitability? In Strategic Management Journal, 17 (8): 653-664.
Rose, & Hudgins. (2008). Bank Management and Financial Services, Seventh Edition II. Financial Statements and Financial Firm Performance 6. Measuring and Evaluating the Performance of Banks and Their Principal Competitors CHAPTER SIX. www.ffiec.gov/
Silverman, B. S. ;, Nickerson, J. A. ;, & Freeman, J. (1986). Profitability, Transactional Alignment, and Organizational Mortali. Strategic Management Journal, 18 (summer 1997 special issue): 31-52
Tan, Y. (2016). The Impacts of Risk and Competition on Bank Profitability in China. Journal of International Financial Markets, Institutions and Money, 40, 85–110. https://doi.org/10.1016/J.INTFIN.2015.09.003
Tvorik, S. J., & Mcgivern, M. H. (1997). Determinants of Organizational Performance. Management Decision, 35(No. 6), 417–435. hppts://doi.org/10.1108/00251749710173797
Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171–180
