Jurnal Manajemen

TECHNOLOGY ADOPTION CHALLENGES AND MARKETING STRATEGIES FOR MSMES IN SURABAYA: A QUALITATIVE STUDY

Monica Adjeng — 2025-01-24

The specific purpose of this study is that researchers want to see the readiness of the 14 MSMEs in Surabaya facing competition and their readiness for technology adoption, understanding of brands and product attributes. In terms of this technology, both in the use of machines, marketplaces as a means of buying and selling online and the use of social media as a means of promotion. Understanding brand attributes is also an interesting discussion because the brand is the identity of a product which must then be communicated to potential consumers. This research design uses phenomenology and qualitative study. While the sample selection in this study used a purposive sample, by conducting interviews and brief observations before conducting in-depth interviews using a semi-structured model. The ability of MSMEs in entrepreneurship determines business sustainability. In terms of technology mastery and branding. MSMEs have weaknesses in adapting to join e-marketplaces, financial and sales records, and not many have standardized packaging labels. The constraints of MSMEs are technical capabilities in using computers and their features, making financial reports, and simple sales reports. MSMEs are required to make more efforts to update simple managerial skills and have creativity so that their products have advantages and competitiveness.

ENHANCING GEN Z EMPLOYEES COMMITMENT THROUGH FLEXIBLE WORK ARRANGEMENTS, WORK-LIFE BALANCE, AND JOB SATISFACTION

Jonathan Christian Matthew Nainggolan — 2025-01-24

This research was conducted with the aim of determining the effect of flexible working arrangements on organizational commitment with work life balance and job satisfaction as mediating variables in generation Z employees who work in Jakarta and its surroundings. In this research, the population used as the research object is generation Z employees or those with birth years from 1998 to 2009 who work in Jakarta and its surroundings. Apart from that, the purposive sampling method was used as a sample determination technique. The questionnaire distributed was in the form of a Google Form with the criteria for respondents being permanent employees who can or have worked with flexible working arrangements and have currently worked at the company for at least 1 year. 176 respondents were obtained and data processing was carried out using SMART PLS 4.0 software. The results obtained in this research are that Flexible Working Arrangement has a significant effect on Organizational Commitment, Work Life Balance, and Job Satisfaction. Job Satisfaction has a significant effect on Organizational Commitment and Job Satisfaction mediates the effect of Flexible Working Arrangements on Organizational Commitment. Meanwhile, Work Life Balance does not have a significant influence on Organizational Commitment and Work Life Balance cannot mediate the influence of Flexible Working Arrangement on Organizational Commitment.

PERAN PENGGUNAAN MEDIA SOSIAL TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPERCAYAAN PELANGGAN DAN KUALITAS INFORMASI

Verrent Senjaliani — 2025-01-24

Currently, millennials have the highest expenditure in the fashion industry. There are several fashion brands that are often used by the Indonesian community, especially the Uniqlo brand, which is favored by Indonesians at the moment. The purpose of this research is to examine and analyze the role of social media usage on customer loyalty, mediated by customer trust and information quality, on a sample of Uniqlo consumers who seek product information through social media. This type of research is causal explanatory, with data collection using survey techniques and a questionnaire method with a total of 200 respondents and the help of SPLS. The results of this study indicate that the role of trust has a positive influence while information quality does not have a positive influence in mediating the effect of social media usage on customer loyalty.

BUSINESS INCUBATOR MANAGER ROLES: A SYSTEMATIC LITERATURE REVIEW FROM LITERATURE BETWEEN 2001 - 2024

Wira Syahputra — 2025-01-24

Business Incubator already evolved from only providing resources, to becomes an places to develop the entrepreneur. This change makes a lot of task that should business Incubator provide and make managers roles more important than before. Even though, many research about the success of incubator an startup, but the roles of manager still need to be explored more. This systematic review aims to investigates the roles and the responsibilities of the business Incubator managers, their impact for the startup and incubator itself, and how can the managers align it with the long-term incubator goals. A systematic review conducted using PRISMA framework, and reported with the guidance of PRISMA2020 Checklist. Search from the publication that Examined incubator business manager published from 2001 -2024, From 129 article that found from the 129-article identified, 35 used for the final review. This Research found that Manager has a key role in facilitating mentees/incubates to access resources and networks, mentoring, and managing the incubator operations. Suggest the managers to become proactive for the success of the mentee/incubates. The study concludes that the role of incubator managers is crucial to fostering the entrepreneur, key factor for the success of incubator, it recommends for them to enhancing managerial roles to adapt on the dynamic environments.

THE ROLE OF PHARMACIST ATTITUDE, MEDICATION SUPPLY, LOCATION, AND PRICE FAIRNESS IN IMPROVING PHARMACY PERFORMANCE

Johnson — 2025-01-28

This study aims to analyze the influence of pharmacist attitude, medication supply, pharmacy location, and price fairness on customer satisfaction and its impact on pharmacy performance in independent pharmacies. In conducting testing of these variables, the researcher distributed questionnaires to 345 respondents who had visited, consulted with pharmacists or pharmacy staff, and purchased medication at the pharmacy, using a Modified Likert scale. The sample was collected using a purposive sampling method. Data analysis was conducted using the Structural Equation Model (SEM) Smart PLS. The results of the study indicate that pharmacist attitude, medication supply, pharmacy location, and price fairness have a significant direct impact on pharmacy performance. Furthermore, pharmacist attitude, medication supply, pharmacy location, and price fairness have a significant direct impact on customer satisfaction. Customer satisfaction has a significant direct impact on pharmacy performance. Customer satisfaction also mediates the effect of pharmacist attitude, medication supply, pharmacy location, and price fairness on pharmacy performance.