PERAN FIRM SIZE DALAM PENGAMBILAN KEPUTUSAN INVESTASI DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN

Abstract

The current state of the economic framework has led to intense competition among companies in this sector. Competition requires all companies to improve their performance in order to achieve their goals. The main objective of a public company is to increase the wealth of the owner or shareholders by increasing the value of the company (Hermuningsih, 2012). The aim of this research is to analyze the influence of Investment Decisions, Sales Growth on Company Value, then this researcher also aims to test Firm Size as a moderating influence of Investment Decisions, Sales Growth on Company Value. By using multiple linear regression. The research results show that investment decisions have no effect on company value. Sales Growth has a significant effect on Company Value, Firm Size does not strengthen the influence of Investment Decisions on Company Value, and Firm Size strengthens the influence of Sales Growth on Company Value.