ANALYSIS OF THE IMPACT OF PROFITABILITY, COMPANY GROWTH, COMPANY SIZE ON COMPANY VALUE

Abstract

This research was conducted to see the influence of profitability, company growth and company size on the value of consumption sector companies from 2019 to 2022. This research will be carried out using panel data regression, using the eviews application. The measurements used for the profitability variable are ROA, company growth with the percentage change in asset value and company size with the natural logarithm of total assets and company value with PBV. From the results of the Chow Prob Cross Section Chi-square test is 0.000 and the results of the Hausman test, the random Prob Cross Section value is 0.0001, the panel data regression model that will be used is the fixed effect model. The fixed effect model result shows that the positive value is not significant on firm value, otherwise company growth and firm size have an insignificant negative effect on firm value.