MENGUNGKAP MOTIF TANGGUNGJAWAB SOSIAL dan LINGKUNGAN
Studi Kasus Perusahaan Pengembang Properti
Keywords:
Social and environmental responsibility, CSR, Carroll’s PyramidAbstract
Corporate Social Responsibility Program become tools for companies to show their commitment in responding stakeholder requirement. This study aims to explore more on motive and how company undertaken their CSR and record the program on their accounting report. This study employs a qualitative approach which take one property developer company, PT MiHome as a case study. The data collection is taken from interviews with respondents from internal PT MiHome and external stakeholder of MIHOME. This study also relies on some document analysis which gathered from notes, documents and reports regarding CSR program from internal company. This study shows social mission and commitment to response stakeholder interest have less concern from management. The company tend to maintain their profitability and generating sales as corporate economic responsibility through CSR program.