ANALISIS KELAYAKAN BISNIS TOTE BAG “TOTALLYGREEN”

Authors

  • Bambang Sungkowo Universitas Katolik Indonesia Atma Jaya
  • Timothy Tandusang Universitas Katolik Indonesia Atma Jaya

DOI:

https://doi.org/10.25170/wpm.v16i1.5903

Keywords:

Green Product, Three Rs, Marketing Strategy, NPV, Business Sustainability

Abstract

TotallyGreen is a start-up business that offers various kinds of tote bags made from environmentally friendly fabric. This company is committed to participating in reducing waste due to the use of single-use plastic packaging or bags. From the sales results made during the first quarter of its business period, the Company made a profit, although the amount was relatively small. With sales projections for 5 years, this company also achieved a Net Sales Value (Net Present Value) below 1.

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Published

2024-05-15
Abstract views: 40 | PDF downloads: 17