ANALISIS KELAYAKAN BISNIS TOTE BAG “TOTALLYGREEN”
DOI:
https://doi.org/10.25170/wpm.v16i1.5903Keywords:
Green Product, Three Rs, Marketing Strategy, NPV, Business SustainabilityAbstract
TotallyGreen is a start-up business that offers various kinds of tote bags made from environmentally friendly fabric. This company is committed to participating in reducing waste due to the use of single-use plastic packaging or bags. From the sales results made during the first quarter of its business period, the Company made a profit, although the amount was relatively small. With sales projections for 5 years, this company also achieved a Net Sales Value (Net Present Value) below 1.
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