Prosiding Working Papers Series In Management

PENGARUH KONTEN REVIEW MAKANAN OLEH INFLUENCER TIKTOK TERHADAP PERKEMBANGAN USAHA MIKRO (WARUNG TENDA) DI WILAYAH KEBON KACANG, JAKARTA PUSAT

Asih Anggarani, Herlin Hidayat, Yudith Dyah Hapsari — Wed, 15 May 2024 00:00:00 +0200

Usaha Mikro menjadi salah satu pilar ekonomi, terutama di negara berkembang, di Indoneisa juga demikian. Tidak semua pelaku usaha mikro memiliki dana lebih untuk melakukan promosi terhadap produk yang mereka jual. Kemunculan influencer, terutama dari aplikasi TikTok dengan konten review-nya menjadi salah satu cara untuk meningkatkan brand awareness dan meningkatkan omset usaha mikro. Penelitian ini bertujuan untuk mengetahui pengaruh konten review makanan oleh influencer TikTok terhadap perkembangan usaha mikro street food di wilayah Kebon Kacang, Jakarta Pusat. Sampel yang digunakan adalah lima pelaku usaha mikro di Wilayah Kebon Kacang, Jakarta Pusat. Penelitian ini menggunakan metode analisis secara naratif. Hasil penelitian menunjukkan bahwa adanya influencer TikTok tidak serta merta memberikan pengaruh positif terhadap meningkatnya omset penjualan para pelaku usaha mikro. Perlu adanya upaya perbaikan dan perubahan manajemen usaha, pelayanan, dan upaya di luar kebiasaan menjalankan usahanya supaya dampak positif dari review influencer dapat diantisipasi dan dimanfaatkan untuk bertahan bahkan meningkatkan penjualan serta mengembangkan usaha.

PENGARUH TEKNIK AUDIT BERBANTUAN KOMPUTER DAN INDEPENDENSI AUDITOR TERHADAP KUALITAS AUDIT

Natasya Gabriella, Theresia Dian Widyastuti — Wed, 15 May 2024 00:00:00 +0200

The aim of this research is to analyze the influence of Computerized Audit Techniques (TABK) and Auditor Independence on Audit Quality. This research uses and analyzes quantitative data, namely primary data collected using a nonprobability sampling method with quota sampling. To obtain research data, data was collected through a questionnaire with statements and closed questions which were distributed to auditors who work in Public Accounting Firms with office domiciles in Greater Jakarta with the help of Google Forms. The data collected was 125 data. Data processing was carried out on 124 respondents who could be processed with the help of IBM SPSS 26 to test data quality, test classical assumptions, test model feasibility, and also test hypotheses. The test results show that the variables Computerized Assisted Audit Techniques (TABK) and Auditor Independence have a positive influence either individually or simultaneously on Audit Quality. The independent variables Computer-Assisted Audit Technique and Independence are the main factors that have a large influence in representing audit quality as the dependent variable.

ANALISIS KELAYAKAN BISNIS TOTE BAG “TOTALLYGREEN”

Bambang Sungkowo, Timothy Tandusang — Wed, 15 May 2024 00:00:00 +0200

TotallyGreen is a start-up business that offers various kinds of tote bags made from environmentally friendly fabric. This company is committed to participating in reducing waste due to the use of single-use plastic packaging or bags. From the sales results made during the first quarter of its business period, the Company made a profit, although the amount was relatively small. With sales projections for 5 years, this company also achieved a Net Sales Value (Net Present Value) below 1.

PENGARUH DEBT TO EQUITY RATIO, RETURN ON EQUITY, DAN NET PROFIT MARGIN TERHADAP RETURN SAHAM PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ45 PERIODE 2018-2021

Ricky Sugianto, Rilo Pambudi — Wed, 15 May 2024 00:00:00 +0200

This study analyzes the impact of the Debt to Equity Ratio (DER), Return on Equity (ROE), and Net Profit Margin (NPM) on stock returns using secondary data from the LQ45 index for the period 2018 - 2021, available on the Indonesia Stock Exchange (IDX). The sampling technique used was purposive sampling, encompassing 27 companies with a total of 106 data samples. The analytical techniques employed included descriptive statistics and multiple linear regression using SPSS software version 29. The results of the study indicate that the Debt to Equity Ratio (DER) has no significant effect on stock returns, the Return on Equity (ROE) has a significant negative effect on stock returns, and the Net Profit Margin (NPM) has a significant positive effect on stock returns.

PERAN SPONSOR GOODWILL DAN SPONSOR IMAGE DALAM MENINGKATKAN PURCHASE INTENTION PADA PRODUK YONEX

Eduardus Krishnadana, Ari Setiyaningrum — Wed, 15 May 2024 00:00:00 +0200

Corporate brand sponsorship of sporting events is a promotional tool that is more effective and more trusted by consumers than advertising. Therefore, many companies are interested in participating in supporting and making sporting events a success by becoming sponsors even though the costs that companies must incur to sponsor sporting events are relatively large. Yonex is a company that plays an active role as a sponsor in several sporting events, especially badminton. This research aims to examine the influence of sponsorship goodwill on purchase intentions directly and indirectly through sponsor image as a mediating variable. The research model was tested on Yonex products which were the object of this research. The research sample was 110 respondents with the criteria of belonging to the Y and Z generation group, living in the Jabodetabek area, and knowing Yonex products but never buying them, selected using the purposive sampling method. The results of data analysis using SPSS macro process mediation regression indicated that sponsor goodwill can influence purchase intentions directly and positively, sponsor goodwill is able to influence the sponsor's image positively, and sponsor image is able to influence purchase intentions positively. The results of the mediation test in this research also indicated that the sponsor's image can partially mediate the influence of sponsor goodwill on the intention to purchase Yonex products.

PENGARUH KEPEMILIKAN MANAJEMEN, KEPEMILIKAN ASING, DAN PENGUNGKAPAN LAPORAN KEBERLANJUTAN TERHADAP KINERJA KEUANGAN PERUSAHAAN PERTAMBANGAN BATU BARA

Matias Suseno Jeharut Deus, Caecilia Atmini Susilandari — Wed, 15 May 2024 00:00:00 +0200

This research aims to analyze the effect of managerial ownership, foreign ownership and sustainability disclosure to the financial performance of mining company. This research used agency theory and stakeholders theory to explain the effect of independen variabe to dependend variable. The sample used listed mining company specific in a coal company in 2019-2022 through purposive sampling method. Managerial ownership measured by persentage of management ownership compared to company outstanding shares. Foreign ownership measured by percentage of foreign ownership compared to company outstanding shares.Sustainability disclosured measured base on Global Reporting Index. Profitability as a proxy Financial Performance measured by Return on Asset (ROA). Data analysis used descriptive statistic method and multipe linear regression with SPSS version 25. The results show managerial ownership and sustainability disclosure significant and have positive effect to financial performance in coal company sector while foreign ownership unsignificant to financial performance.

STRATEGI PEMASARAN KEWIRAUSAHAAN PETANI PADI

Johan David Wetik, Amiruddin Saleh, Palahudin — Wed, 15 May 2024 00:00:00 +0200

The priority of Indonesia's agricultural sector is increasingly becoming an attraction for rice farmers to improve their standard of living. Therefore it is necessary to strengthen entrepreneurial characteristics and integrated marketing communications for rice farmers. The purpose of this study was to analyze the entrepreneurial characteristics of rice farmers and rice farmers' integrated marketing communications in increasing the capacity of rice farmers. This study also aims to formulate an entrepreneurial marketing strategy for rice farmers related to the development of rice farming and side businesses in Banten Province. The research population is paddy rice farmers in Banten Province. Based on the population, samples were taken in Caringin Village, Cisoka District, Tangerang, Banten. Methods of data analysis using Strength Weaknesses Opportunities Threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of the study show that the strategy in the development of rice farmer entrepreneurial marketing is to emphasize integrated marketing communications on products or side services of rice farmer businesses, especially in sales and promotion of exhibitions or events and direct sales.