Jurnal InterAct

The Phenomenon of Phubbing in The Communication Patterns of The Influencer Generation

Arif Hidayat — 2024-09-06

The rapid development of technology in the modern era triggers new characters in society due to the onslaught of information and communication technology development. This is also close to the influencer generation or Gen Z. One of the new characters is Phubbing, which comes from the words “phone” and “snubbing”, which is meant as the phenomenon of insulting or ignoring someone because they are too focused on the device. Previous studies show that 80.2% of influencers or gen Z have phubbed, and 91.3% admitted to having been phubbed by a phubbee due to excessive device use. One can lose trust, disharmonious interpersonal relationships, and empathy. So, this research aims to look at and study the theory of technological determinism from this point of view. To investigate the phubbing phenomenon, a descriptive qualitative approach was used. In addition, to obtain information about phubbing, the research subject used purposive nonprobability sampling method with 8 participants. The results showed that the presence of new media can cause phubbing to change the communication patterns of the influencer generation or Gen Z. Then, the main component of phubbing is the presence of new media. Then, the main component of phubbing is losing one's control over the use of new media. With most audiences considering phubbing as normal, this leads to a social order system that is plunged by technological determinism. The study of phubbing is reinforced by the theory of technological determinism. Technological advances allow audiences to take direct action. This research hopes to open new insights and perspectives in research and offer solutions for audiences to deal with the phenomenon of phubbing in the digital age.

The Analysis of Viewers Reception of Toxic Relationships in Posesif, an Indonesian Film

Kezya Bianca Supriadi — 2024-09-06

The film "Posesif" tells the story of the unhealthy relationships experienced by teenagers. Unhealthy relationships in Indonesia often occur both verbally and physically. The film "Posesif" narrates the relationship between two teenagers that starts sweet and happy but gradually turns into an unhealthy relationship involving physical violence. This research aims to find and analyze the reception of toxic relationships as viewers perceive after watching the film "Posesif". The theories used in this research are mass communication, film, reception analysis, and interpersonal communication. This research employs a descriptive qualitative method using Stuart Hall's reception analysis. This study's data collection techniques included in-depth interviews using semi-structured interviews with seven informants, observation, and document studies. The results of this study indicate that five informants were categorized as dominant-hegemonic, two informants fell into the negotiated position, but no informants were categorized as oppositional positional. According to the informants, the film "Posesif" has successfully represented unhealthy relationships, although some informants felt that the ending of the film "Posesif" was unsatisfactory.

Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live

Cynthia Buntoro — 2024-09-06

This research aims to analyze customer motivation in shaping product purchase intention through the Shopee Live feature. The method used in this research is descriptive qualitative, with data collected through Focus Group Discussion (FGD). The informants in this research are Shopee Live customers aged 20-25 years old who live in Jakarta. Other methods used include Shopee Live platform observation and literature studies. The result of this research identifies four main customer motivations in shaping product purchases. First, the ease of transaction processes in establishing new relationships between sellers and buyers through e-commerce features. Second, product, price, and service factors that motivate customer to make purchases. Third, purchase satisfaction is achieved by fulfilling needs according to the customer’s personality, perception, and attitude. Fourth, communication that attracts attention to social commerce content can increase the desire to purchase.