Jurnal InterAct
type: channel
description: Jurnal InterAct publishes articles based on research, theoretical perspectives on the development of the communication field, and scientific evaluation/analysis on the implementation of communication programs. ISSN Online (2614-1442). Jurnal InterAct provides an equivalent weight on the academic and applied aspects within the development sphere of communication theory based on communication levels and social-cultural growth. The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia. Jurnal InterAct discusses materials and current issues on a broad scope of communication science that includes: 1. Empirical/scientific results conducted towards a communication activity. 2. Analysis of scientific concepts that are within the boundaries of communication science. 3. Evaluation/analysis on a communication program. 4. Reviews of a new theoretical/scientific textbooks in the Communication Science discipline.
publisher: School of Communication - Atma Jaya Catholic University of Indonesia
language: en
publication name: Jurnal InterAct
issn: 2252-4630
items: Analisis Strategi Public Relations Melalui Instagram dalam Meningkatkan Citra Layanan PaxelMarket
items: Influencers as Policy Intermediaries: A Framing Analysis of Kompas.com and Tempo.co
items: Analisis Gaya Komunikasi Populis Prabowo Subianto dalam Kampanye Pemilihan Presiden 2024
items: Social Media Marketing Strategies in Islamic Higher Education: An Analysis of Engagement and Brand Post on Instagram and X
items: Praktik Community Relations dalam Membangun Hubungan dan Advokasi Merek pada Komunitas Somethinc Town
items: Strategic Health Service Communication to Strengthen Competitive Advantages in BPJS Partner Clinics
items: Persepsi Masyarakat Kabupaten Pati atas Televisi Digital
items: Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live
items: The Analysis of Viewers Reception of Toxic Relationships in Posesif, an Indonesian Film
items: The Phenomenon of Phubbing in The Communication Patterns of The Influencer Generation
items: Penerapan Literasi Digital di Kalangan Biarawan
items: Charlie Hebdo: The French Right to Freedom of Expression
items: Analisis Strategi Komunikasi Korporasi Badan Pengurus Cabang Perhumas Pekanbaru
items: Analisis Resepsi Kekerasan Seksual pada Perempuan dalam Film Penyalin Cahaya
items: The Influence of the Narrative of Pop-Up Promo Notification Go-JEK on Brand Attitude
items: The Communication Strategies of Children with Autism Spectrum Disorders' Companions in Teaching Sexual Education
items: Obstacles to the Implementation of Digital Transformation: A Case Study of the Yayasan Al Huda Islamic Education Center Metropolitan
items: Analisis Strategi CSR Bank Indonesia dalam Membangun Hubungan Komunitas
items: Analisis Strategi Public Relations Teater Koma dalam Menjaga Minat Penonton Selama Pandemi Covid-19
items: Pengaruh Fitur Aplikasi Tiktok Jharna Bhagwani terhadap Keputusan Penggunaan Produk Make Up
items: Parent And Child With Autism Interpersonal Communication In Distance Learning
items: ETHICAL DISCOURSE OF DOXING IN INDONESIAN TWITTER USERS
items: IMAGE REPAIR STRATEGY TO MAINTAIN DIGITAL REPUTATION
items: ANALYSIS OF EMPLOYER BRAND THROUGH EMPLOYEE VALUE PROPOSITION (EVP)
items: PARASOCIAL INTERACTION ON SOCIAL MEDIA: CAN IT AFFECT PARASOCIAL RELATIONSHIP?
items: PEMAKNAAN PESAN KOMUNIKASI PUBLIK DALAM DEBAT CALON PRESIDEN 2019
items: REMAJA PERKOTAAN SEBAGAI SASARAN MASIF TERPAAN IKLAN ROKOK DI MEDIA ONLINE
items: STRATEGI PUBLIC RELATIONSPT. KERETA API INDONESIA (PERSERO) DALAM MEMPUBLIKASIKAN LAYANAN KERETA API TARIF KHUSUS
items: STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II DALAM MENYOSIALISASIKAN PROGRAM DIGITALISASI PELAYANAN BANDARA INTERNASIONAL SOEKARNO-HATTA
items: THE USE OF CORPORATE COMMUNICATION EFFORT TO MAINTAIN A GOOD CORPORATE BRAND, BRAND IDENTITY, AND CORPORATE REPUTATION IN RESTAURANT OUTLETS

Analisis Strategi Public Relations Melalui Instagram dalam Meningkatkan Citra Layanan PaxelMarket
type: item
description: The rapid development of digital technology, accompanied by the increasingly competitive growth of e-commerce in Indonesia, has significantly transformed consumer behavior, particularly in online shopping activities. This transformation not only simplifies transaction processes but also shapes new expectations regarding speed, security, and service quality. In this context, the need for reliable logistics services has become increasingly crucial, especially for the delivery of frozen food and fresh products that require special handling to maintain their quality until they reach consumers. This study aims to analyze the public relations strategy implemented by PT Paxel Algorita Unggul through its Instagram account @paxelmarket in an effort to enhance the service image of PaxelMarket in the public’s perception. The research employs a qualitative approach with a descriptive method to gain an in-depth understanding of the communication practices applied. Data collection techniques include semi- structured interviews with internal company representatives, unstructured interviews with consumers, observations of Instagram content, and analysis of relevant supporting documents. The theoretical framework of this study encompasses the concepts of public relations strategy, social media utilization, and image formation. The analysis focuses on Cyber Public Relations practices, particularly in managing organic content, building engagement with the public, and communicating the service value of PaxelMarket as an artisan food marketplace. The findings indicate that PaxelMarket’s public relations strategy is both value-driven and relational, as reflected in content-based education, visual curation of MSME products, and responsive two-way communication. These strategies contribute to building a positive service image in the digital space. However, public understanding of PaxelMarket’s positioning as an artisan marketplace still needs to be strengthened to ensure that brand differe…
subject: Articles
  topic: section
subject: Identitas Merek
  topic: keywords
subject: Citra Merek
  topic: keywords
subject: Hubungan Masyarakat Siber
  topic: keywords
subject: Media Sosial
  topic: keywords
creator: Nabila Gwen Aalia
creator: Andina Dwifatma
rights: Copyright (c) 2026 Jurnal InterAct
date: 2026-02-28
publication date: 2026-02-28
starting page: 12
ending page: 29
doi: 10.25170/interact.v14i2.7764

Influencers as Policy Intermediaries: A Framing Analysis of Kompas.com and Tempo.co
type: item
description: Penelitian ini mengkaji pemberitaan media tentang Pembangunan Ibu Kota Negara (IKN) Nusantara yang membutuhkan dukungan publik, sehingga pemerintah melibatkan influencer media sosial sebagai bagian dari strategi komunikasi kebijakannya. Peran media daring menjadi penting dalam membingkai keterlibatan influencer tersebut. Penelitian ini bertujuan untuk menganalisis pembingkaian media daring Kompas.com dan Tempo.co terhadap peran influencer dalam pembangunan IKN Nusantara periode Juli–Agustus 2024. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan paradigma konstruktivis melalui analisis framing model Pan dan Kosicki yang mencakup struktur sintaksis, skrip, tematik, dan retoris. Hasil penelitian menunjukkan Kompas.com membingkai keterlibatan influencer sebagai dukungan patriotik terhadap pembangunan nasional, sementara Tempo.co menyoroti secara kritis praktik pemerintahan yang bersifat performatif dan pencitraan publik. Penelitian ini menegaskan peran framing media dalam membentuk persepsi publik serta menggambarkan posisi influencer sebagai perantara komunikasi kebijakan publik.
subject: Articles
  topic: section
subject: Framing
  topic: keywords
subject: Ideologi Media
  topic: keywords
subject: Media Daring
  topic: keywords
subject: Kebijakan Publik
  topic: keywords
creator: Mutiara Kartini Pattiasina
creator: Dorien Kartikawangi
rights: Copyright (c) 2025 Jurnal InterAct
date: 2026-02-08
publication date: 2026-02-08
starting page: 70
ending page: 83
doi: 10.25170/interact.v14i1.7501

Analisis Gaya Komunikasi Populis Prabowo Subianto dalam Kampanye Pemilihan Presiden 2024
type: item
description: Populism has become popular around the world and in Indonesia in the last decade. Populism as a communication style dominated during the 2024 presidential election campaign. One of the candidates, Prabowo Subianto on various occasions often exercised a populist communication style. The purpose of this research is to analyze the populist communication style of Prabowo Subianto in the 2024 presidential election. The theories used in this research are political communication theory, digital media, election campaign, populist communication, populism, and populist communication style. The method in this research is content analysis of Prabowo Subianto's direct statements as reported by kompas.com and detik.com using a quantitative approach. The results showed that Prabowo Subianto's populist communication style in the 2024 presidential election was dominated by hostile behaviour using facts or events to polarize public opinion, provoking positive emotions by showing enthusiasm, hope and pride, simplifying complex problems, as well as charismatic leadership by displaying charismatic traits and positioning himself as the saviour of the nation. This study highlights the continuing significance of populist discourse in shaping electoral strategies and public perception in Indonesian democracy.
subject: Articles
  topic: section
subject: Analisis Isi
  topic: keywords
subject: Gaya Komunikasi
  topic: keywords
subject: Kampanye Pemilu
  topic: keywords
subject: Komunikasi Politik
  topic: keywords
subject: Populisme
  topic: keywords
creator: Fridolin Edwin Moke
creator: Salvatore Simarmata
rights: Copyright (c) 2026 Jurnal InterAct
date: 2026-02-08
publication date: 2026-02-08
starting page: 47
ending page: 69
doi: 10.25170/interact.v14i1.7417

Social Media Marketing Strategies in Islamic Higher Education: An Analysis of Engagement and Brand Post on Instagram and X
type: item
description: Institusi Pendidikan Tinggi Keislaman (PTK) didorong untuk terlibat dalam aktivitas pemasaran sebagai respons terhadap tingginya tingkat persaingan dalam perekrutan mahasiswa, baik di dalam sektor PTK maupun dalam lanskap pendidikan tinggi secara umum. Media sosial telah berkembang menjadi sarana komunikasi pemasaran yang signifikan dan berpengaruh terhadap keputusan mahasiswa dalam memilih program studi di PTK. Penelitian ini bertujuan untuk menganalisis bagaimana media sosial menjadi alat dalam promosi PTK. Data yang digunakan dalam penelitian ini meliputi jumlah pengikut media sosial, tingkat interaksi, serta jumlah unggahan dari lima universitas Islam terkemuka di Indonesia berdasarkan pemeringkatan UniRank tahun 2021. Pengolahan data dilakukan menggunakan perangkat analisis media sosial yaitu FanpageKarma. Selain itu, penelitian ini juga menyajikan analisis isi terhadap unggahan media sosial pada platform Instagram dan X yang diklasifikasikan berdasarkan kategori unggahan merek (brand post categories). Hasil penelitian menunjukkan bahwa universitas-universitas terkemuka secara efektif memanfaatkan berbagai platform media sosial, seperti Facebook, Instagram, Twitter, dan YouTube. Secara khusus, Instagram dan X diidentifikasi sebagai dua platform yang dikelola paling aktif. Temuan penelitian mengindikasikan bahwa dalam konteks pemasaran media sosial melalui Instagram dan Twitter, peningkatan jumlah konten yang dibagikan berkorelasi positif dengan jumlah reaksi, komentar, dan share yang dihasilkan. Lebih lanjut, analisis isi pada Instagram dan X menunjukkan bahwa kategori Functional Brand Post merupakan kategori unggahan yang paling dominan di antara lima institusi Pendidikan Tinggi Keislaman terbaik di Indonesia.
subject: Articles
  topic: section
subject: Higher Education
  topic: keywords
subject: Islam
  topic: keywords
subject: Marketing Communication
  topic: keywords
subject: Social Media Marketing
  topic: keywords
creator: Nadia Wasta Utami
creator: Syanthia Wingy
rights: Copyright (c) 2026 Jurnal InterAct
date: 2026-02-28
publication date: 2026-02-28
starting page: 1
ending page: 11
doi: 10.25170/interact.v14i2.7348

Praktik Community Relations dalam Membangun Hubungan dan Advokasi Merek pada Komunitas Somethinc Town
type: item
description: This study aims to analyze the role of community relations practices implemented by Somethinc through its digital community called Somethinc Town, in building relationships between the brand and consumers and in contributing to the formation of brand advocacy. The research employed a descriptive qualitative approach, with data collected through in-depth interviews, digital observation, and documentation of community activities. The data was analysed using the framework of Relationship Management Theory (RMT), which emphasizes five relational dimensions: trust, openness, involvement, commitment, and control mutuality. The findings show that Somethinc Town functions not merely as a communication or product promotion channel, but as a relational space that facilitates social interactions, shared experiences, and collective values. Community relations practices carried out through various online and offline activities encourage participatory two-way communication, enabling community members to move beyond passive message recipients to become actively involved in discussions, community activities, and brand development processes. The relational bonds formed through the five dimensions of RMT generate a level of support that exceeds brand loyalty, manifesting as brand advocacy. This is reflected in community members’ voluntary willingness to defend, recommend, and promote Somethinc products without financial incentives, as well as their contributions to public education regarding cosmetic safety and industry ethics. The study contributes theoretically by reinforcing the relevance of Relationship Management Theory in understanding digital consumer communities, and practically by offering guidance for local brands in designing authentic, participatory, and sustainable relationship strategies within Indonesia’s beauty industry.
subject: Articles
  topic: section
subject: Beauty industrie
  topic: keywords
subject: brand differentiation
  topic: keywords
subject: Community Relations
  topic: keywords
subject: digital strategy
  topic: keywords
subject: youth advocacy
  topic: keywords
creator: Cecilia Grafiani
creator: Raveena Alifia Sahara
rights: Copyright (c) 2025 Jurnal InterAct
date: 2026-02-08
publication date: 2026-02-08
starting page: 35
ending page: 46
doi: 10.25170/interact.v14i1.6690

Strategic Health Service Communication to Strengthen Competitive Advantages in BPJS Partner Clinics
type: item
description: Penelitian ini mengkaji komunikasi layanan kesehatan sebagai alat strategis untuk memperkuat keunggulan kompetitif klinik mitra BPJS di Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek). Penelitian berfokus pada komunikasi yang bertujuan mengubah perilaku kesehatan masyarakat. Penelitian ini secara khusus meneliti praktik komunikasi dalam layanan klinis, termasuk komunikasi antarindividu, organisasi, dan digital yang membentuk pengalaman pasien, serta mempengaruhi daya saing klinik. Metode penelitian menggunakan campuran secara kuantitatif dan kualitatif, dengan data dikumpulkan melalui survei kepada 200 klinik mitra BPJS, wawancara dengan pemimpin bidang komunikasi BPJS, dan umpan balik pasien. Temuan menunjukkan bahwa komunikasi layanan kesehatan yang efektif, ditandai dengan kejelasan, empati, responsif, dan penyampaian di berbagai platform media dapat secara langsung meningkatkan indikator keunggulan kompetitif: kepercayaan, kepuasan, dan loyalitas pasien. Namun, perlu juga melakukan integrasi interaksi tradisional antara penyedia layanan dan pasien dengan platform digital, terutama aplikasi seluler JKN, karena secara signifikan dapat meningkatkan aksesibilitas layanan, penanganan keluhan, konsultasi jarak jauh, dan kelangsungan untuk perawatan. Klinik dengan sistem komunikasi yang kuat menunjukkan tingkat kepuasan pasien yang tinggi, efisiensi operasional, dan kepatuhan terhadap standar regulasi BPJS. Studi ini juga mengidentifikasi beberapa faktor yang mempengaruhi pencapaian komunikasi layanan kesehatan yang efektif, termasuk kompetensi komunikasi staf, kesiapan digital, kualitas infrastruktur, dan karakteristik demografis pasien. Indikator pengukuran yang digunakan dalam penelitian ini meliputi kualitas komunikasi yang dirasakan, ketahanan pasien, skor loyalitas, dan posisi kompetitif klinik. Meskipun manfaatnya telah terbukti, tantangan tetap ada, seperti literasi digital yang terbatas di kalangan pasien lanjut usia dan gangguan teknis secara perio…
subject: Articles
  topic: section
subject: Health Service Communication
  topic: keywords
subject: Strategic Communication
  topic: keywords
subject: Competitive Advantage
  topic: keywords
subject: Digital Health Tools
  topic: keywords
subject: BPJS Clinics
  topic: keywords
creator: Suci Marini Novianty
creator: Diana Hestya Ningsih
creator: Benny Siga Butarbutar
rights: Copyright (c) 2026 Jurnal InterAct
date: 2026-02-08
publication date: 2026-02-08
starting page: 15
ending page: 34
doi: 10.25170/interact.v14i1.6515

Persepsi Masyarakat Kabupaten Pati atas Televisi Digital
type: item
description: The government’s policy to transition from Analogue Switch Off (ASO) to digital television has an impact on people’s information consumption patterns. This research aims to examine the influence of the level of public knowledge about digital television and the ease of accessing it on the public’s perception of digital television itself. Researchers use the Diffusion of Innovation theory. This research used quantitative methods with aspects of level of knowledge and ease of access as independent variables and public perception as the dependent variable. Data was obtained from questionnaires distributed to 100 respondents in 10 sub-districts in Pati Regency. Pati is a region located in Central Java Province, and an area where most of its population lives in rural areas. The results show that the public's perception regarding digital television is a good policy and a solution to broadcasting problems. Statistical test results show that these two variables can influence public perception of digital television by 70.1%. It shows that the transition is welcomed to contribute to a more open information distribution in society.
subject: Articles
  topic: section
subject: Difusi Inovasi
  topic: keywords
subject: Kabupaten Pati
  topic: keywords
subject: Persepsi Masyarakat
  topic: keywords
subject: Televisi Digital
  topic: keywords
creator: Choirul Ulil Albab
creator: Alif Akbar Imron
rights: Copyright (c) 2025 Jurnal InterAct
date: 2026-02-08
publication date: 2026-02-08
starting page: 1
ending page: 14
doi: 10.25170/interact.v14i1.6355

Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live
type: item
description: This research aims to analyze customer motivation in shaping product purchase intention through the Shopee Live feature. The method used in this research is descriptive qualitative, with data collected through Focus Group Discussion (FGD). The informants in this research are Shopee Live customers aged 20-25 years old who live in Jakarta. Other methods used include Shopee Live platform observation and literature studies. The result of this research identifies four main customer motivations in shaping product purchases. First, the ease of transaction processes in establishing new relationships between sellers and buyers through e-commerce features. Second, product, price, and service factors that motivate customer to make purchases. Third, purchase satisfaction is achieved by fulfilling needs according to the customer’s personality, perception, and attitude. Fourth, communication that attracts attention to social commerce content can increase the desire to purchase.
subject: Articles
  topic: section
subject: Costumer Motivation
  topic: keywords
subject: E-commerce Features
  topic: keywords
subject: Interest Buying
  topic: keywords
subject: Marketing Communication Mix
  topic: keywords
creator: Cynthia Buntoro
creator: Lisa Esti Puji Hartanti
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-09-06
publication date: 2024-09-06
starting page: 28
ending page: 45
doi: 10.25170/interact.v13i1.5829

The Analysis of Viewers Reception of Toxic Relationships in Posesif, an Indonesian Film
type: item
description: The film "Posesif" tells the story of the unhealthy relationships experienced by teenagers. Unhealthy relationships in Indonesia often occur both verbally and physically. The film "Posesif" narrates the relationship between two teenagers that starts sweet and happy but gradually turns into an unhealthy relationship involving physical violence. This research aims to find and analyze the reception of toxic relationships as viewers perceive after watching the film "Posesif". The theories used in this research are mass communication, film, reception analysis, and interpersonal communication. This research employs a descriptive qualitative method using Stuart Hall's reception analysis. This study's data collection techniques included in-depth interviews using semi-structured interviews with seven informants, observation, and document studies. The results of this study indicate that five informants were categorized as dominant-hegemonic, two informants fell into the negotiated position, but no informants were categorized as oppositional positional. According to the informants, the film "Posesif" has successfully represented unhealthy relationships, although some informants felt that the ending of the film "Posesif" was unsatisfactory.
subject: Articles
  topic: section
subject: Reception Analysis
  topic: keywords
subject: Film
  topic: keywords
subject: Toxic Relationship
  topic: keywords
creator: Kezya Bianca Supriadi
creator: Stefanus Andriano
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-09-06
publication date: 2024-09-06
starting page: 16
ending page: 27
doi: 10.25170/interact.v13i1.5574

The Phenomenon of Phubbing in The Communication Patterns of The Influencer Generation
type: item
description: The rapid development of technology in the modern era triggers new characters in society due to the onslaught of information and communication technology development. This is also close to the influencer generation or Gen Z. One of the new characters is Phubbing, which comes from the words “phone” and “snubbing”, which is meant as the phenomenon of insulting or ignoring someone because they are too focused on the device. Previous studies show that 80.2% of influencers or gen Z have phubbed, and 91.3% admitted to having been phubbed by a phubbee due to excessive device use. One can lose trust, disharmonious interpersonal relationships, and empathy. So, this research aims to look at and study the theory of technological determinism from this point of view. To investigate the phubbing phenomenon, a descriptive qualitative approach was used. In addition, to obtain information about phubbing, the research subject used purposive nonprobability sampling method with 8 participants. The results showed that the presence of new media can cause phubbing to change the communication patterns of the influencer generation or Gen Z. Then, the main component of phubbing is the presence of new media. Then, the main component of phubbing is losing one's control over the use of new media. With most audiences considering phubbing as normal, this leads to a social order system that is plunged by technological determinism. The study of phubbing is reinforced by the theory of technological determinism. Technological advances allow audiences to take direct action. This research hopes to open new insights and perspectives in research and offer solutions for audiences to deal with the phenomenon of phubbing in the digital age.
subject: Articles
  topic: section
subject: Phubbing Phenomenon
  topic: keywords
subject: Communication Patterns
  topic: keywords
subject: Theory of Technological Determinism
  topic: keywords
creator: Arif Hidayat
creator: Lintang Ratri Rahmiaji
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-09-06
publication date: 2024-09-06
starting page: 1
ending page: 15
doi: 10.25170/interact.v13i1.5101

Penerapan Literasi Digital di Kalangan Biarawan
type: item
description: Digital literacy competence needs to be possessed by monks even though they experience limitations in the use of digital media in their daily lives. The purpose of this research is to determine the application of digital literacy competence among catholic monks of generations Y and Z. The theory used is the ten digital literacy competencies according to the Jaringan Pegiat Literasi Digital (Japelidi) or Digital Literacy Activist Network. This research uses a qualitative descriptive method with a comparative study approach. The research subjects are catholic monks of the Ordo Fratrum Minorum (OFM) from generations Y and Z in the Community of St. Bonaventure Monastery, Yogyakarta. There are five monks who interviewed by author. The results show that monks of generation Y are only unable to apply collaborative competence, while monks of generation Z are unable to apply analytical, distributive, and collaborative competencies.
subject: Articles
  topic: section
subject: Digital Literacy
  topic: keywords
subject: Competencies
  topic: keywords
subject: Japelidi
  topic: keywords
subject: Monks
  topic: keywords
subject: Generational Comparison
  topic: keywords
creator: Heinrich Terra
creator: Olivia Lewi Pramesti
rights: Copyright (c) 2025 Jurnal InterAct
date: 2024-09-06
publication date: 2024-09-06
starting page: 48
ending page: 62
doi: 10.25170/interact.v13i1.5412

Charlie Hebdo: The French Right to Freedom of Expression
type: item
description: Penelitian ini bertujuan untuk mendeskripsikan respons informan terhadap kebebasan media oleh Charlie Hebdo di Perancis. Tabloid satir Charlie Hebdo memicu gelombang protes yang meningkat setelah Presiden Emanuel Macron menolak untuk memenuhi tuntutan sanksi dan menutup majalah tersebut. Keputusan untuk mempertahankan operasional majalah tersebut menjadi polemik di kalangan umat Islam, dan menjadi fokus diskusi untuk memahami bagaimana media menjalankan fungsinya dan melindungi hak-haknya sebagai bagian dari negara. Penelitian ini menggunakan pendekatan konstruktivis dengan teknik pengumpulan data melalui wawancara sebagai data primer dengan informan yang telah bekerja sebagai jurnalis selama lebih dari 5 tahun dan memiliki pengalaman di beberapa negara dengan ideologi yang berbeda untuk memberikan pemahaman yang menyeluruh, mahasiswa yang sudah lulus maupun yang masih menempuh pendidikan di Perancis. Hasil kajian menunjukkan bahwa kebebasan berekspresi yang dipraktikkan Charlie Hebdo sebagai hal yang wajar dilakukan di Perancis. Kebebasan ini merupakan salah satu bentuk hak asasi manusia yang paling dilindungi dan juga cerminan dari kondisi politik, sosial dan ekonomi di Perancis.
subject: Articles
  topic: section
subject: Civil Rights
  topic: keywords
subject: Freedom of Expression
  topic: keywords
subject: Media Freedom
  topic: keywords
creator: Andina Mustika Ayu
creator: Fitri Sarasati
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-03-30
publication date: 2024-03-30
starting page: 107
ending page: 116
doi: 10.25170/interact.v12i2.4135

Analisis Strategi Komunikasi Korporasi Badan Pengurus Cabang Perhumas Pekanbaru
type: item
description: Corporate communication refers to the communication process carried out by a company with the aim of establishing and maintaining positive relationships with various stakeholders, both external and internal like customers, investors, government and society, as well as employees. This research aims to analyze the corporate communication strategy of an organization called Perhumas. This research uses qualitative methods with descriptive data analysis. The analysis technique is carried out using observation, interviews and document analysis. The participants in this research were 5 officers of BPC Perhumas Pekanbaru. The research results show that the corporate communication strategies carried out by BPC Perhumas Pekanbaru members consist of (1) Activities carried out to maintain identity, image and reputation; (2) Internal communication system; (3) Media; (4) CSR; (5) Marketing communications; (6) Communication crisis; (7) Relations with investors; (8) Relations with the government. The research conclusion shows that communication strategy can create better relations with the government, collaborate with the media, create a relevant internal communication system, but investor relations and marketing communications need to make improvements to the activity program at BPC Perhumas Pekanbaru maintain corporate communications capabilities to build trust and provide a positive influence on organizational sustainability.
subject: Articles
  topic: section
subject: Komunikasi Korporasi
  topic: keywords
subject: Strategi Komunikasi Berkelanjutan
  topic: keywords
subject: Public Relations
  topic: keywords
creator: Rosmala
rights: Copyright (c) 2025 Jurnal Interact
date: 2024-09-06
publication date: 2024-09-06
starting page: 63
ending page: 80
doi: 10.25170/interact.v13i1.5183

Analisis Resepsi Kekerasan Seksual pada Perempuan dalam Film Penyalin Cahaya
type: item
description: The film “Penyalin Cahaya” is a film that addresses the issue of sexual violence against women. Sexual violence in Indonesia still occurs frequently, both verbally and non-verbally. The film "Penyalin Cahaya" tells the story of the sexual violence and harassment experienced by Suryani and Farah, committed by Rama, a member of Theater Matahari. The purpose of this research is to understand the interpretation of sexual violence against women in the film“Penyalin Cahaya.” The theories used in this research are reception analysis and sexual violence. This research employs a qualitative descriptive research method and uses Stuart Hall’s reception analysis. Data collection techniques include in-depth interviews with twelve informants and literature reviews. The results of this research explain that eight informants are categorized as dominant-hegemonic, and four informants fall into a negotiated position, but there are no informants categorized as opposition positional. According to the informants, the film “Penyalin Cahaya” is effective in representing the issue of sexual violence against women, although some informants find the plot and ending of the film not easily understandable.
subject: Articles
  topic: section
subject: Analisis resepsi
  topic: keywords
subject: film penyalin cahaya
  topic: keywords
subject: kekerasan seksual
  topic: keywords
subject: kekerasan perempuan
  topic: keywords
creator: Raden Roro Netanya Astu P.D.
creator: Satria Kusuma
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-02-25
publication date: 2024-02-25
starting page: 97
ending page: 106
doi: 10.25170/interact.v12i2.4896

The Influence of the Narrative of Pop-Up Promo Notification Go-JEK on Brand Attitude
type: item
description: Digitalisasi meningkatkan bisnis, dan juga serta merta, menghadirkan kompetisi. Untuk itu, perusahaan dituntut untuk berinovasi dalam hal strategi pemasaran untuk memastikan pendapatan dan mempertahankan konsumen. Gojek berinovasi dengan Notifikasi Pop-Up yang muncul melalui ponsel pintar para pengguna. Notifikasi Pop-Up ini ditujukan untuk berinteraksi dengan konsumen dan memberikan berbagai penawaran. Oleh karena itu, menjadi penting untuk mengidentifikasi pengaruh narasi promosi yang diusung melalui Notifikasi Pop-Up terhadap Brand Attitude dari para pengguna Gojek. Narasi sebagai variabel bebas terdiri dari sub variabel copywriting, pilihan kata, dan gaya bahasa. Sedangkan, Brand Attitude, sebagai variabel terikat, memiliki kognitif, afektif, dan konatif sebagai sub variabelnya. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian korelasi, dan perolehan sampel menggunakan teknik purposif. Kuesioner dibagikan kepada pengguna Gojek yang berusia 15 sampai 24 tahun yang berdomisili di DKI Jakarta. Hasil penelitian menemukan bahwa variabel narasi promosi pada Notifikasi Pop-Up Gojek berpengaruh secara moderat terhadap variabel Brand Attitude. Dengan demikian, Notifikasi Pop Up pada aplikasi Gojek berpotensi untuk dioptimalisasi untuk tujuan branding maupun customer engagement dalam aplikasi Gojek.
subject: Articles
  topic: section
subject: Brand attitude
  topic: keywords
subject: diction
  topic: keywords
subject: digital marketing communication
  topic: keywords
subject: narrative
  topic: keywords
subject: style of language
  topic: keywords
subject: customer retention
  topic: keywords
subject: customer engagement
  topic: keywords
creator: Maria Jezzixa Oktaviane
creator: Natalia Widiasari
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-02-23
publication date: 2024-02-23
starting page: 88
ending page: 96
doi: 10.25170/interact.v12i2.4923

The Communication Strategies of Children with Autism Spectrum Disorders' Companions in Teaching Sexual Education
type: item
description: Peran pendamping bagi individu berkebutuhan khusus penyandang autisme sangatlah penting. Kesulitan berinteraksi dengan lingkungan sosial di sekitarnya yang dialami para penyandang autisme, harus dapat dijembatani dengan bantuan pendamping. Autisme memiliki spektrum yang sangat luas dengan ciri yang berbeda pada setiap individu. Dalam memasuki masa pubertas yang ditandai dengan perubahan fisik dan masalah seksualitas, kesulitan yang dialami individu penyandang autisme bertambah sehingga pendamping perlu memberikan edukasi tentang seksualitas yang tepat. Penelitian ini akan mengkaji bagaimana strategi komunikasi yang dilakukan para pendamping dalam memberikan pendidikan seksual bagi individu penyandang autisme yang memasuki masa pubertas. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan 7 informan yang terdiri dari guru siswa autis dan orang tua yang diwawancarai. Selain itu dilakukan observasi non partisipan melalui zoom saat guru memberikan pelajaran yang terkait dengan seksualitas dan pubertas kepada siswa dan saat orang tua berkomunikasi dengan anaknya. Hasil menunjukkan bahwa guru dan orang tua menggunakan strategi komunikasi yang sama dalam membantu menjelaskan tentang seksualitas dan pubertas, yaitu dengan cerita sosial. Cara berkomunikasi mereka juga sangat bervariasi. Cara yang bervariasi ini bergantung pada tingkat kemampuan anak dalam komunikasi dan pemahaman serta kebiasaan komunikasinya serta kemampuan dan kecepatan anak menyerap informasi, termasuk dinamika emosi pada anak.
subject: Articles
  topic: section
subject: Autism
  topic: keywords
subject: communication
  topic: keywords
subject: companions
  topic: keywords
subject: sexual education
  topic: keywords
subject: strategies
  topic: keywords
creator: Anastasia Suhanto
creator: Desideria Lumongga Dwihadiah
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-02-20
publication date: 2024-02-20
starting page: 76
ending page: 85
doi: 10.25170/interact.v12i2.4636

Obstacles to the Implementation of Digital Transformation: A Case Study of the Yayasan Al Huda Islamic Education Center Metropolitan
type: item
description: Dalam rangka memosisikan diri di ranah persaingan global, Yayasan Al Huda Islamic Education Center Metropolitan (YAIECM) menghadapi kendala dalam implementasi transformasi digital Sistem Informasi Sekolah Terpadu (SISTesi). Tujuan dari penelitian ini adalah untuk mengidentifikasi dinamika yang terjadi dalam implementasi transformasi digital di YAIECM dan mengidentifikasi hambatan yang muncul. Penelitian ini menggunakan pendekatanpenelitian kualitatif deskriptif dengan menggunakan metodologi studi kasus. Kajian ini menggunakan Technology Acceptance Model (TAM)dan Diffusions of Innovation (DOI) dalam kerangka teorinya. Data primer diperoleh dari wawancara dan observasi. Wawancara dilakukan terhadap guru, staf, ketua yayasan, dan salah satu pendiri PT. Exi Global Application, pencipta SISTesi, sistem yang digunakan oleh yayasan. Proses inovasi transformasi digital yang dilakukan YAIECM melibatkan integrasi seluruh unit, mengubah sistem manual menjadi digital. Temuan penelitian mengungkapkan bahwa dinamika proses inovasi transformasi digital meliputi komunikasi inovasi, proses inovasi itu sendiri, kesiapan sumber daya manusia, dan teknis implementasi. Terkait dengan komunikasi inovasi, terlihat bahwa pegawai belum sepenuhnya memahami keinginan pimpinan sehingga menyebabkan kurangnya sinergi antara pengurus yayasan dan pegawai. Lebih lanjut, studi ini mengidentifikasi hambatan dalam penerapan sistem transformasi digital, termasuk komunikasi yang tidak efektif, perencanaan yang tidak memadai, sumber daya teknologi dan literasi digital yang tidak mencukupi, serta tantangan teknis yang menghambat efektivitas dan efisiensi meskipun infrastruktur sudah mapan. Temuan penelitian ini diharapkan dapat menjadi referensi berharga bagi organisasi lain yang memulai perjalanan transformasi digital mereka.
subject: Articles
  topic: section
subject: Digital transformation
  topic: keywords
subject: implementation obstacles
  topic: keywords
subject: Sistem Informasi Sekolah Terintegrasi (SISTesi)
  topic: keywords
subject: Yayasan Al Huda Islamic Education Center Metropolitan (YAIECM)
  topic: keywords
creator: Angela Priscilla Gunawan
creator: Niyu Niyu
rights: Copyright (c) 2024 Jurnal InterAct
date: 2024-02-20
publication date: 2024-02-20
starting page: 61
ending page: 75
doi: 10.25170/interact.v12i2.4916

Analisis Strategi CSR Bank Indonesia dalam Membangun Hubungan Komunitas
type: item
description: Corporate Social Responsibility (CSR) is an effort to improve society or communities’ welfare in corporate business operations area. One of the problems in Indonesia is in education, this caused Bank Indonesia to contribute in overcoming the problems through scholarship program and Bank Indonesia scholarships recipients community establishment called New Generation of Indonesia (GenBI). This study aimed to comprehend Bank Indonesia CSR strategy in building community relations. CSR strategy was analyzed by CSR Hierarchy and Triple Bottom Line, while community relations was analyzed by Community Relations Elements and the development and success factors of community relations. This study used a qualitative-descriptive approach with interviews, observation, and document studies as data collection techniques. The results showed Bank Indonesia's CSR strategy was divided into two inseparable programs, and there were efforts to build community relationships. However, communication still needs to be improved, such as through offline meetings to build and strengthen community relations.
subject: Articles
  topic: section
subject: Community Relations
  topic: keywords
subject: Corporate Social Responsibility
  topic: keywords
subject: Education
  topic: keywords
subject: Scholarship
  topic: keywords
subject: Triple Bottom Line
  topic: keywords
creator: Joan Sutarto
creator: El Chris Natalia
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-10-04
publication date: 2023-10-04
starting page: 48
ending page: 60
doi: 10.25170/interact.v12i1.4426

Analisis Strategi Public Relations Teater Koma dalam Menjaga Minat Penonton Selama Pandemi Covid-19
type: item
description: The pandemic had a significant impact on show business. Many institutions must change, innovate, and adapt to be able to adjust to the changes that occur and still be able to grow and develop. This research was conducted to explore Teater Koma's public relations strategy for maintaining audience interest during the Covid-19 pandemic. The analytical framework used in viewing the public relations strategy of Teater Kota uses the framework developed by Ronald D. Smith, which includes the stages of Formative Research, Strategy, Tactics, and Evaluative Research. The research was conducted by conducting in-depth interviews with the management of Teater Koma during the pandemic. During the pandemic, Teater Koma maintained the interest of its audience by changing the show format to various online programs. The communication measures implemented were able to keep the loyal audience of Teater Koma to see the variety of entertainment programs.
subject: Articles
  topic: section
subject: Strategi
  topic: keywords
subject: Taktik
  topic: keywords
subject: Evaluasi
  topic: keywords
subject: Public Relations
  topic: keywords
subject: Teater
  topic: keywords
creator: Dick Perthino Sebastian
creator: Eko Widodo
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-10-04
publication date: 2023-10-04
starting page: 22
ending page: 35
doi: 10.25170/interact.v12i1.4290

Pengaruh Fitur Aplikasi Tiktok Jharna Bhagwani terhadap Keputusan Penggunaan Produk Make Up
type: item
description: As of the first quarter of 2022, there are 1.39 billion monthly active users of the Tiktok app globally. When compared to a year ago, this number is still rising and now stands at 72.17 percent. It was mentioned that there were still 812 million active monthly users in the first quarter of 2021. Video shows are one of the most popular services offered by the Tiktok program since they can motivate users to create films and offer both fun and knowledge. The goal of this study is to determine and quantify how employing Tiktok Jharna Bhagwani application features affects usage decisions. employing a quantitative strategy and an explanatory survey technique. The sample size for this study is the 255 respondents who follow the Tiktok account @JharnaBhagwani, which is only allowed to contain one post. A sample of 72 respondents was created by applying the slovin technique formula to take the sample. The Simple Random Sampling Technique is employed in the sampling process. employing questionnaires for data collecting and simple linear regression analysis for data analysis. The study's findings indicate that the use of the Tiktok application features has a t count value (13.443) > t table (1.667), and that H 0 is rejected and H 1 is accepted, indicating that there is an impact between the use of the Tiktok application features developed by Jharna Bhagwani and the choice to use cosmetics. The utilization of the Tiktok Jharna Bhagwani Application Features, which is the X variable, has an influence on the Y variable, according to the coefficient of determination results, which had a R square value of 0.72. The decision to use makeup products is impacted by other factors outside of this study for 72% and by other factors for the remaining 28%.
subject: Articles
  topic: section
subject: Fitur Aplikasi Tiktok
  topic: keywords
subject: Jharna Bhagwani
  topic: keywords
subject: Keputusan Penggunaan
  topic: keywords
creator: Siti Nurpahmi
creator: Jamiati KN
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-10-04
publication date: 2023-10-04
starting page: 14
ending page: 21
doi: 10.25170/interact.v12i1.4093

Parent And Child With Autism Interpersonal Communication In Distance Learning
type: item
description: Anak autisme memiliki cara yang unik dalam bersosialisasi dengan orang lain, karena umumnya mereka lebih fokus dengan dirinya sendiri. Anak autisme di sebut memiliki keunikan tersendiri dalam berkomunikasi dan juga berinteraksi. Dengan keunikan yang dimilikinya, maka diperlukan proses komunikasi yang sesuai antara orang tua kepada anak autisme, khususnya dalam pembelajaran jarak jauh (PJJ) seperti yang dilakukan melalui aplikasi instant massenger whatsapp. PJJ terjadi dikarenakan adanya pandemi COVID-19. Penelitian ini ini menggunakan konsep lima efektifitas komunikasi antarpersona, pembelajaran jarak jauh, orang tua, dan anak autisme. Metodologi yang digunakan metode kualitatif dan deskriptif. Data yang didapat menggunakan wawancara. Wawancara dilakukan dengan sepasang orang tua dari anak autism kategori sedang. Hasil dari temuan menjelaskan bahwa penyampaian materi PJJ, dapat dimengerti, karena telah menerapkan lima efektifitas komunikasi antarpersona Devito: keterbukaan, mendukung, empati, positif, dan kesetaraan. Hal ini dikarenakan kesesuaian saluran komunikasi yang disampaikan oleh orang tua kepada anak autisme kategori sedang ketika sedang berkomunikasi. Penelitian ini juga menemukan hambatan ketika proses komunikasi sedang berlangsung. Namun orang tua dapat mengatasinya dengan menerapkan lima efektifitas komunikasi antarpersona. Selain itu anak autisme kategori sedang juga dapat menunjukan interaksi komunikasi kepada orang tuanya, dengan menatap mata langsung/fokus kepada orangtuanya.
subject: Articles
  topic: section
subject: Autism Children
  topic: keywords
subject: Distance Learning
  topic: keywords
subject: Interpersonal Communication
  topic: keywords
subject: Parenting
  topic: keywords
creator: Hafiz Muhamad Hafiz Nugraha
creator: Risma Kartika
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-10-04
publication date: 2023-10-04
starting page: 36
ending page: 47
doi: 10.25170/interact.v12i1.4317

ETHICAL DISCOURSE OF DOXING IN INDONESIAN TWITTER USERS
type: item
description: Indonesia sebagai negara mayoritas kelima pengguna Twitter di dunia, menjadikan platform ini sebagai dunia maya populer untuk mencari informasi dan kumpulan opini dengan tujuan memenuhi keinginan rasa ingin tahu, pengetahuan, kebencian, suka, atau topik apapun yang dianggap menarik untuk dibicarakan. Tidak jarang diskusi semacam itu mengarah pada perdebatan penting atau sepele yang membuat seseorang mengungkapkan informasi kredensial lawan mereka. Tindakan mengungkapkan informasi kredensial tentang lawan mereka disebut 'doxing'. Namun demikian, fenomena doxing adalah paradoks, karena beberapa orang mungkin mengatakan doxing dapat terjadi dengan niat jahat, sementara yang lain menganggap doxing sebagai perbuatan baik mengungkapkan aktor kasus kriminal atau tidak bermoral. Oleh karena itu, tulisan ini bertujuan untuk membahas "apa wacana etis untuk aktivitas doxing di kalangan pengguna Twitter Indonesia?". Kasus doxing yang menjadi subjek kajian tulisan ini adalah kasus viral Natalie, Rizky Billar, Gilang 'Bungkus', akun whistle blower anonim, dan dugaan penipuan. Metode dalam tulisan ini adalah kajian wacana kritis, dengan menggunakan teknik pengumpulan data dokumentasi. Hasilnya, tulisan ini menemukan bahwa doxing adalah wacana terbuka yang memiliki kemungkinan untuk diperluas sesuai dengan pluralitas masyarakat, dinamika pemerintah, dan pembatasan kebebasan berbicara di bidang frekuensi publik. 'Doxing Netral' adalah terminologi baru yang diusulkan makalah ini yang percaya bahwa kecukupan doxing terletak pada tujuannya. Kesimpulannya, dalam hak apa pun ada batasan etis untuk mengetahui apakah ada lebih banyak manfaat dalam melakukannya. Ketika, orang memiliki hak untuk mengakui informasi mengenai kesejahteraan mereka maka doxing dapat diterima, juga berlaku sebaliknya. Selain itu, kami percaya bahwa itu berkompromi dengan tujuan doxing.
subject: Articles
  topic: section
subject: Doxing
  topic: keywords
subject: Twitter
  topic: keywords
subject: Discourse Analysis
  topic: keywords
creator: Suci Marini Novianty
creator: Sri Wijayanti
creator: Jihad Muamar
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-10-04
publication date: 2023-10-04
starting page: 1
ending page: 13
doi: 10.25170/interact.v12i1.4134

IMAGE REPAIR STRATEGY TO MAINTAIN DIGITAL REPUTATION
type: item
description: Reputasi adalah hal penting yang harus dipertimbangkan dalam industri informasi. Perkembangan teknologi yang ada mulai menyoroti bagaimana reputasi dikembangkan di dunia digital. Dalam praktik hubungan masyarakat (PR), menjaga reputasi sangat penting untuk menjaga keberlanjutan perusahaan. Untuk mempertahankan reputasi perusahaan, diperlukan strategi perbaikan citra dalam praktik keseharian yang mereka lakukan. Tulisan ini bertujuan untuk mengklasifikasikan model hubungan masyarakat menurut Grunig yang diadopsi oleh Bank CIMB Niaga dan strategi perbaikan citra yang mereka lakukan dalam mengelola reputasi digitalnya melalui Twitter di internet, ketika mereka menghadapi krisis 'Fall Below Fee'. Metode yang digunakan adalah mengumpulkan data melalui analisis konten dengan sumber observasi di Twitter. Konsep model PR dan perbaikan citra akan digunakan untuk menjelaskan masalah krisis yang terjadi di dunia digital. Hasil penelitian menunjukkan bahwa perusahaan menggunakan model asimetris dua arah ketika menghadapi situasi krisis dalam media sosial terutama Twitter. Dengan tren dalam model PR ini, perusahaan lebih memilih untuk melakukan metode penyangkalan (denial) sebagai strategi perbaikan citra untuk mempertahankan reputasi dan kebijakan yang telah mereka tetapkan.
subject: Articles
  topic: section
subject: digital reputation
  topic: keywords
subject: image repair
  topic: keywords
subject: reputation
  topic: keywords
creator: Fransisca Shaendy Marshelia
creator: Irwansyah
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 45
ending page: 58
doi: 10.25170/interact.v8i2.4083

ANALYSIS OF EMPLOYER BRAND THROUGH EMPLOYEE VALUE PROPOSITION (EVP)
type: item
description: Perkembangan kebutuhan perusahaan akan pekerja sesuai dengan standar perusahaan untuk mendukung bisnis menyebabkan fenomena yang disebut perang bakat. Fenomena ini memunculkan pengembangan bidang baru branding penyedia kerja. di mana perusahaan dan organisasi berusaha melakukan pemasaran dari sisi sumber daya manusia. Untuk mencapai tujuannya sebagai perusahaan pilihan, komunikasi adalah penting dalam merek perusahaan. Tesis ini akan membahas bagaimana merek perusahaan dapat dibentuk melalui komunikasi proposisi nilai karyawan yang dijalankan oleh branding perusahaan. Untuk mencapai tujuan komunikasi yang lebih efektif, penggunaan media online dapat terlibat untuk mendukung kampanye dan program yang dijalankan offline, kedua saluran ini penting untuk digunakan secara integral dalam upaya membangun persepsi audiens target merek perusahaan. sebagai tempat kerja yang diinginkan. Strategi untuk menggunakan komunikasi offline dan online perlu diseimbangkan dengan kekuatan konten komunikasi yang konsisten sehingga hasil yang diperoleh dimaksimalkan.
subject: Articles
  topic: section
subject: Communication
  topic: keywords
subject: Employee Value Proposition
  topic: keywords
subject: Employer Branding
  topic: keywords
subject: HR Marketing
  topic: keywords
creator: Bening Karilla Kinasih
creator: Firman Kurniawan Kurniawan S
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 36
ending page: 44
doi: 10.25170/interact.v8i2.4082

PARASOCIAL INTERACTION ON SOCIAL MEDIA: CAN IT AFFECT PARASOCIAL RELATIONSHIP?
type: item
description: Media sosial dapat digunakan sebagai saluran untuk melakukan interaksi parasosial antara influencer sosial dan pengikutnya, dan kemudian interaksi mereka dapat berkembang menjadi hubungan parasit. Penelitian ini bertujuan untuk mengetahui pengaruh interaksi parasosial pada media sosial, yaitu YouTube dan Instagram influencer sosial kecantikan, Rachel Goddard terhadap hubungan parasosial. Metode yang digunakan regresi linier berganda untuk menemukan efek perbandingan dari platform media sosial yang berbeda pada interaksi parasosial untuk membentuk hubungan parasit. Sampel penelitian adalah 388 mahasiswi Universitas Gunadarma menggunakan purposive sampling. Penelitian ini juga menggunakan pendekatan Penetrasi Sosial untuk menganalisis bagaimana interaksi parasit mempengaruhi hubungan parasosial melalui media sosial. Hasil penelitian menunjukkan bahwa secara bersamaan, interaksi parasosial di YouTube (X1) dan di Instagram (X2) terhadap hubungan parasosial (Y) memiliki efek positif dan signifikan. Ini menunjukkan bahwa mereka memainkan peran penting sebagai media untuk interaksi parasosial untuk membentuk hubungan parasosial. Semakin banyak Anda berinteraksi di YouTube dan Instagram, semakin banyak hubungan parasosial yang Anda miliki. Secara parsial, interaksi parasosial di Instagram memiliki t-hitung yang lebih besar daripada t-hitung interaksi parasosial melalui YouTube, itu berarti interaksi parasit di Instagram memiliki efek yang lebih kuat daripada YouTube pada hubungan parasit. Kami menyimpulkan bahwa secara umum menggunakan saluran media sosial yang berbeda. melakukan interaksi parasosial dapat menembus tingkat hubungan parasosial, dan Instagram terbukti lebih efektif untuk memiliki hubungan parasosial yang lebih dalam daripada YouTube.
subject: Articles
  topic: section
subject: Beauty Vlogger
  topic: keywords
subject: Instagram
  topic: keywords
subject: Parasocial Interaction
  topic: keywords
subject: Parasocial Relationships
  topic: keywords
subject: YouTube
  topic: keywords
creator: Oktavia Nur’afifah
creator: Nuke Farida
creator: Fitri Dwi Lestari
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 24
ending page: 35
doi: 10.25170/interact.v8i2.4081

PEMAKNAAN PESAN KOMUNIKASI PUBLIK DALAM DEBAT CALON PRESIDEN 2019
type: item
description: Public communication is the process of using messages to generalize meaning in situations where one source spreads the message to the recipient and the recipient provides feedback with questions and answers and nonverbal communication. The purpose of this study is to analyze the meaning of the public presidential communication messages related to the environment in the second video debate 17 February 2019. This study used a qualitative approach with Roland Barthes semiotic method. The study was conducted by examining video documents and analysis by combining Public Communication Theory, Environmental Communication, and Barthes Semiotic studies in finding meanings. The results showed the meaning of the message of the presidential debate was based on the essence of culture and its relationship with the media, public, policy on environmental issues.
subject: Articles
  topic: section
subject: Komunikasi Publik
  topic: keywords
subject: Komunikasi Lingkungan
  topic: keywords
subject: Semiotika Barthes
  topic: keywords
creator: Ni Luh Arisma Mutiara
creator: El Chris Natalia
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 8
ending page: 23
doi: 10.25170/interact.v8i2.4080

REMAJA PERKOTAAN SEBAGAI SASARAN MASIF TERPAAN IKLAN ROKOK DI MEDIA ONLINE
type: item
description: The number of smokers in Indonesia has increased significantly from year to year, especially among teenagers. Data from the IAKMI Tobacco Support and Support Center in 2014, shows one example, that the number of tobacco smokers in the population is 15 years more than those who chew tobacco. This happened because there were no laws issued by the government which prohibited smoking children while industries advertised their products by increasing through various media, including through online media, targeting teenagers. The purpose of this study is to find out what online media advertises cigarettes targeting teenagers in Indonesia. Creative advertisers emphasize that the advertisements they make are introducing brands, products, or creating awareness for their consumers. But there are also advertisements that direct the action, such as the actions of consumers to buy products. Media exposure theory, especially with the use of online media, is used to see the extent to which cigarette advertisements can penetrate the space and time of young people in urban areas. This study uses a quantitative approach with a method of distributing questionnaires to urban teenagers living in five major cities in Indonesia, namely in Jakarta, Bandung, Semarang, Yogyakarta and Surabaya. The results of this study show that all lines of online media consumed by teenagers are used massively by advertisers of cigarettes. Online media that most often upload cigarette advertisements are YouTube, Website, Instagram and online games.
subject: Articles
  topic: section
subject: iklan rokok
  topic: keywords
subject: media online
  topic: keywords
subject: remaja perkotaan
  topic: keywords
subject: terpaan media
  topic: keywords
creator: Lestari Nurhajati
creator: Kiki Soewarso
creator: Xenia Angelica Wijayanto
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 1
ending page: 7
doi: 10.25170/interact.v8i2.4079

STRATEGI PUBLIC RELATIONSPT. KERETA API INDONESIA (PERSERO) DALAM MEMPUBLIKASIKAN LAYANAN KERETA API TARIF KHUSUS
type: item
description: This article aims to find out the strategies used by PT. KAI in publishing Railway Services Special Rates for Gambir-Bekasi Relations and Pasar Senen-Bekasi. In this research the methodology used is qualitative with a constructivist paradigm and the process of data collection conducts interviews as primary data and written data records from PT. KAI and literature study as secondary data. In this study using a qualitative descriptive method that is describing the object under study by using informants as data sources. Then the data analysis techniques used are the Miles and Huberman models. The results of the study indicate that Public Relations of PT. KAI has carried out 9 steps of Strategic Planning for Public Relations Ronald Smith including using press releases, social media, organizational media, and xbanner. The strategy implemented has been running quite well and there are still shortcomings in its implementation.
subject: Articles
  topic: section
subject: Publikasi
  topic: keywords
subject: Pelayanan Jasa Publik
  topic: keywords
subject: Strategic Planning for Public Relations
  topic: keywords
creator: Myra Octadiva
creator: Heni Hayat
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 26
ending page: 35
doi: 10.25170/interact.v7i2.4076

STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II DALAM MENYOSIALISASIKAN PROGRAM DIGITALISASI PELAYANAN BANDARA INTERNASIONAL SOEKARNO-HATTA
type: item
description: Penelitian ini difokuskan pada strategi public relations PT Angkasa Pura II (Persero) Dalam Menyosialisasikan Program Digitalisasi Pelayanan Bandara Internasional Soekarno-Hatta.Teori yang digunakan adalah teori difusi inovasi dan teori pendukung strategic planning for public relations. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah dengan menggunakan data primer dan sekunder. Data primer didapatkan melalui wawancara mendalam dengan empat narasumber internal dan dua narasumber eksternal adapun data sekunder didapatkan dari arsip dan data-data tertulis yang dimiliki oleh PT Angkasa Pura II (Persero). Hasil penelitian menunjukkan bahwa PT Angkasa Pura II (Persero) telah melaksanakan sosialisasi dengan strategi public relations melalui pendekatan media relations, publikasi, dan pelaksanaan event. Strategi yang dijalankan berjalan dengan baik namun masih terdapat kekurangan di dalam pelaksanaannya.
subject: Articles
  topic: section
subject: Layanan digitalisasi
  topic: keywords
subject: strategi public relations
  topic: keywords
subject: PT Angkasa Pura II (Persero)
  topic: keywords
subject: sosialiasi
  topic: keywords
creator: Ananda Nugraha
creator: Joe Harrianto Setiawan
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 18
ending page: 26
doi: 10.25170/interact.v7i2.4075

THE USE OF CORPORATE COMMUNICATION EFFORT TO MAINTAIN A GOOD CORPORATE BRAND, BRAND IDENTITY, AND CORPORATE REPUTATION IN RESTAURANT OUTLETS
type: item
description: This study examines about corporate brand and corporate identity that will succeed if the company does branding along with corporate communication effort of the company. This company is a F&B business that has been running in the past few years in several cities and already has four outlets; located at Jakarta, Bali, and Yogyakarta. The first restaurant has been running for three years; began the business with ‘degustation’ private dining restaurant which is already expanded to casual dining restaurant in late 2015. This company already has brand identity and reputation in Jakarta and wants to maintain the brand identity and reputation in the other outlet of this company in Yogyakarta. The target market of the company is middle up to level A+, because this company wants to maintain regular clients that this company already have in all outlets. Moreover, brand identity of the restaurant is classy, elegant, Spanish authentic restaurant, and has a grade A quality. This study used literature review as a research method. With the tools of corporate communication by Hatch, Schultz, and Larsen (2001); brand identity and reputation of the restaurant in Jakarta will be implemented in Yogyakarta’s branch; which is already open for public last July. Given the difference of culture and region with Jakarta, it’s seen that some differences may apply to standard and perception to brand identity and reputation in Yogyakarta. Therefore, this research will discuss how to make these four things applicable in Yogyakarta by not reducing information and/or standard in Jakarta, by corporate communication effort.
subject: Articles
  topic: section
subject: brand identity
  topic: keywords
subject: corporate reputation
  topic: keywords
subject: corporate communication effort
  topic: keywords
creator: Regina Pinasthika H. Pand
creator: Dorien Kartikawangi
rights: Copyright (c) 2023 Jurnal InterAct
date: 2023-01-10
publication date: 2023-01-10
starting page: 14
ending page: 17
doi: 10.25170/interact.v7i2.4068