Internet Marketing for Traditional Craftsmen of Baduy
Regulation of the Minister of Home Affairs of the Republic of Indonesia No.1 of 2013 explain that the Indonesian government continues to strive to alleviate poverty and improve the welfare of the population through community empowerment activities. The 4.0 industrial revolution era triggered the digital technology trend, especially the internet to support product marketing, e.g. by reducing marketing costs and labor costs. However, the lack of technological knowledge is undeniable on a number of Indonesian population, such as MSME entrepreneurs of Outer Baduy traditional craftsmen in the Kanekes village. Government support is needed through ongoing activities with higher education institutions to provide education and assistance on product marketing (internet marketing). Community service held by lecturers from the Faculty of Economics, UPN Veteran Jakarta, aims to empower and raise the knowledge of the Outer Baduy community regarding internet marketing education and practice using social media. The approach used in this activity consists of talks, module creation, tutorials and practice on product marketing strategies using social media such as Instagram and Facebook. Based on the questionnaire analysis results, it is identified that the understanding of social media features for the promotion, networking and marketing expansion from participants has reached 68,57%.
Keywords: internet marketing; social media; Instagram; Baduy
Evans, D., & McKee, J. (2010 ). Social media marketing the next generation of business engagement. Canada: Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously.
Gray, N., & Fox, M. (2018). Social media marketing-step by step instructions for advertising your business on facebook, youtube, instagram, twitter, pinterest, linkedin and various other platforms. Copyright 2018 by Noah Gray - All rights reserved.
Hamza, Z. (2017, Agustus 05). Pengusaha UMKM di Lebak meningkat. http://www.republika.co.id/. Diakses 4 Juli 2019.
Kotler, P., & Amstrong, G. (2012). Principles of marketing (Fourteen Edition ed.). England: Pearson Education Limited.
Lestari, D. P. (2016). Analisis strategi internet marketing butik online di Surabaya melalui Instagram. Commonline Departemen Komunikasi, 4(2).
Marketo.com. (2019). Introducing the definitive guide to social media marketing. https://blog./2016/08/introducing-the-definitive-guide-to-social-media-marketing.html © Copyright 2019, Adobe. All rights reserved.
Peraturan Menteri Dalam Negeri Republik Indonesia No.1 Tahun 2013. Pemberdayaan masyarakat melalui gerakan pemberdayaan dan kesejahteraan keluarga.
Richard, D.A. & Joni, O.H. (2010). Analisis pengaruh internet marketing terhadap pembentukan word of mouth dan brand awareness untuk memunculkan intention to buy. 9 (1).
Scarborough, N. M. (2012). Effective small business management: An entrepreneurial approach, 10. USA, New Jersey: Pearson Education, Inc.,publishing as Prentice Hall.
SMstudy®. (n.d.). Marketing Strategy. 2017Phoenix, Arizona 85008 USA: a brand of VMEdu®, Inc. All rights reserved. Retrieved from www.smstudy.com
Suara.com. (2019, 09 03). Lebak mimpi UKM Baduy tembus pasar dunia.
https://www.suara.com/news/2016/09/03/023100/lebak-mimpi-ukm-baduy-tembus-pasar-dunia. Diakses 29 Juli 2019.
Treadaway, C., & Smith, M. (2010). Facebook marketing: An hour a day (1st ed.). in Canada: Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously.
Warta Ekonomi.co.id. (2018). Ini prospek ekonomi Indonesia. Retrieved from versi BI https://www.wartaekonomi.co.id/read162938/ini-prospek-ekonomi-indonesia-2018 - versi-bi.html. Diakses 4 Agustus 2019.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The author submitted the copyright article published in the MITRA: Jurnal Pemberdayaan Masyarakat ( Journal of Community Empowerment) to the editor to reproduce, disseminate, and reprint. The article content is the responsibility of the author.
Every manuscript should be accompanied by "Statement of Originality" prior to submission.