REAKSI PASAR MODAL TERHADAP PENGUMUMAN KEBIJAKAN PSBB (EVENT STUDY PADA PERUSAHAAN PAKAIAN DAN BARANG MEWAH)
(EVENT STUDY PADA PERUSAHAAN PAKAIAN DAN BARANG MEWAH)
Keywords:
Market Reaction, Abnormal Returns, Trading Volume Activity, Event StudyAbstract
The aim of this research is to examine the information content contained in government announcements regarding the implementation of Large-Scale Social Restrictions. The research methodology used is quantitative using secondary data in the form of daily closing prices, daily IHSG index, share trading volume and number of shares outstanding from clothing and luxury goods sector companies listed on the Indonesia Stock Exchange in 2020. The observation period was carried out for 30 days before and 30 days after the announcement. Hypothesis testing was carried out using a paired sample t-test with the Kolmogorov-Smirnov normality test. The research results show that there is no significant difference in the average actual return, average abnormal return and average trading volume activity variables between before and after the announcement of the implementation of the Large-Scale Social Restrictions policy. Based on these results, it shows that the market did not react to the announcement of the implementation of the Large-Scale Social Restrictions policy because market players tended not to capture the information.
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