TOURIST ATTITUDES TOWARD SUSTAINABLE TOURISM DEVELOPMENT IN BALI: THE ROLES OF POSITIVE IMPACT, EXPERIENTIAL SATISFACTION, AND MOTIVATION
DOI:
https://doi.org/10.25170/wpm.v18i1.8098Keywords:
sustainable tourism, tourist attitude, positive impact, experiential satisfaction, motivation, Bali, PLS-SEMAbstract
This study examines tourists' attitudes toward sustainable tourism development in Bali. Adopting a quantitative explanatory design, data from an online survey of 200 respondents who visited Bali within the past five years were analyzed using PLS-SEM. The results reveal that perceived positive impact and experiential satisfaction significantly influence attitudes toward sustainable tourism development. While motivation has no significant direct effect, it strengthens the relationship between perceived positive impact and attitude. Conclusively, tourists respond most strongly to visible destination benefits and lived experiences. Therefore, Bali's sustainable tourism communication should emphasize tangible local benefits and memorable visitor experiences.
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