CODE SWITCHING IN RADITYA DIKA’S PODCAST: “JURUS PAMUNGKAS KETIKA BIKIN LAGU”

Abstrak

Code-switching is a linguistic phenomenon in which speakers alternate between languages within a conversation, monologue, or written text. This study aims to analyze the forms, causes, and dominant type of code-switching in Raditya Dika’s podcast episode titled “Jurus Pamungkas Ketika Bikin Lagu”, focusing on how Pamungkas uses language during the discussion. The data, taken from a 40-minute and 30-second episode, reveal that intra-sentential switching is the most dominant type, with 56 occurrences, while inter-sentential switching appears only twice. This indicates that Pamungkas frequently inserts English words or phrases into Indonesian sentences rather than shifting between languages at the sentence level. Factors contributing to this code-switching include communication efficiency, self-expression, emphasis, and adaptation to a bilingual audience. Certain English terms are more concise or commonly used in the music industry and social media, making them more familiar in their original form. Emotional or expressive purposes also influence his language choices, as some English phrases may deliver a more natural or impactful meaning. These findings suggest that code-switching is not a sign of linguistic deficiency but a strategic communication tool that reflects modern bilingual speech patterns, strengthens audience engagement, and plays a role in identity and cultural expression in digital spaces. This research contributes to sociolinguistic understanding by showing how young Indonesian bilinguals use code-switching as part of their everyday language in creative digital media.