Vol. 22 No. 2 (2025): Jurnal Manajemen

Articles

• REINFORCING LEGACY BRAND: TRANSFORMING CONSUMER PERCEPTIONS THROUGH BRAND STRATEGIES IN THE TOBACCO INDUSTRY

  Mario Putra Sudja, Satya Aditya Wibowo, Nila Armelia Windasari

  84-106

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  DOI: https://doi.org/10.25170/jm.v22i2.6866

  Abstract views: 568 | PDF Downloads : 981

• INTERGENERATIONAL INSIGHT OF FRAUD INTENTION IN DIGITAL BANKING: WHAT MAKES CUSTOMERS GO ROGUE?

  Ali Maskur, Ignatius Hari Santoso

  107-133

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  DOI: https://doi.org/10.25170/jm.v22i2.6735

  Abstract views: 516 | PDF Downloads : 880

• ANALYSIS OF TRANSFORMATIONAL LEADERSHIP ON JOB SATISFACTION MEDIATED BY SOFT SKILLS DEVELOPMENT FOR MILLENNIAL EMPLOYEES AT THE AGD GOVERNMENT INSTITUTION

  Angela Gerrin Djaya

  134-151

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  DOI: https://doi.org/10.25170/jm.v22i2.6607

  Abstract views: 290 | PDF Downloads : 291

• CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG

  Catharina Clara, Fifi Angelita

  152-178

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  DOI: https://doi.org/10.25170/jm.v22i2.7049

  Abstract views: 753 | PDF Downloads : 625