Vol. 19 No. 1 (2022): Jurnal Manajemen

Articles

• THE FACTORS INFLUENCING CONTEMPORARY COFFEE CONSUMPTION IN THE PANDEMIC ERA

  Kevin Affandi, Hoo Olivia Jovanka Pramono, Samuel Vincent Handjaja, Rama Febrianto, Kevin Prayogo Choiss, Handyanto Widjojo

  1 -17

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  DOI: https://doi.org/10.25170/jm.v19i1.2951

  Abstract views: 719 | PDF Downloads : 703

• ANALISIS PORTOFOLIO KREDIT, RISIKO, DAN RETURN BANK UMUM KONVENSIONAL

  Yosua Sopater Siregar, Apriani Dorkas Rambu Atahau, Imanuel Madea Sakti

  18 - 38

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  DOI: https://doi.org/10.25170/jm.v19i1.2334

  Abstract views: 667 | PDF Downloads : 1234

• PEMBENTUK INTENTION TO USE DOMPET DIGITAL MELALUI CONSUMER ATTITUDE

  Reyner Jonathan, Yasintha Soelasih

  39 - 52

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  DOI: https://doi.org/10.25170/jm.v19i1.2300

  Abstract views: 711 | PDF Downloads : 732

• PENGARUH BRAND EQUITY TERHADAP BRAND TRUST DIMEDIASI OLEH BRAND REPUTATION DAN MEDIA SOSIAL SEBAGAI VARIABEL MODERASI PADA KONSUMEN McDONALD’S

  Yokie Radnan Kristiyono, Deotria Cintya Tiatira

  53-76

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  DOI: https://doi.org/10.25170/jm.v19i1.3057

  Abstract views: 981 | PDF Downloads : 1289

• PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL DAN DUTA MEREK TERHADAP KESADARAN MEREK TOKOPEDIA

  Bagus Edo Prasetyo, Cokki Cokki

  77-91

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  DOI: https://doi.org/10.25170/jm.v19i1.3348

  Abstract views: 700 | PDF Downloads : 657