Vol. 22 No. 2 (2025): Jurnal Manajemen

Articles

• REINFORCING LEGACY BRAND: TRANSFORMING CONSUMER PERCEPTIONS THROUGH BRAND STRATEGIES IN THE TOBACCO INDUSTRY

  Mario Putra Sudja, Satya Aditya Wibowo, Nila Armelia Windasari

  84-106

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  DOI: https://doi.org/10.25170/jm.v22i2.6866

  Abstract views: 485 | PDF Downloads : 846

• INTERGENERATIONAL INSIGHT OF FRAUD INTENTION IN DIGITAL BANKING: WHAT MAKES CUSTOMERS GO ROGUE?

  Ali Maskur, Ignatius Hari Santoso

  107-133

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  DOI: https://doi.org/10.25170/jm.v22i2.6735

  Abstract views: 451 | PDF Downloads : 821

• ANALYSIS OF TRANSFORMATIONAL LEADERSHIP ON JOB SATISFACTION MEDIATED BY SOFT SKILLS DEVELOPMENT FOR MILLENNIAL EMPLOYEES AT THE AGD GOVERNMENT INSTITUTION

  Angela Gerrin Djaya

  134-151

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  DOI: https://doi.org/10.25170/jm.v22i2.6607

  Abstract views: 265 | PDF Downloads : 254

• CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG

  Catharina Clara, Fifi Angelita

  152-178

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  DOI: https://doi.org/10.25170/jm.v22i2.7049

  Abstract views: 599 | PDF Downloads : 475