I KNOW THEREFORE I ACT: SUSTAINABLE DEVELOPMENT AWARENESS AS A PREDICTOR OF MINDFUL CONSUMPTION

Astrid Gisela Herabadi; Yohanes B Kadarusman

doi:10.25170/manasa.v13i1.5583

Authors

Astrid Gisela Herabadi Faculty of Psychology, Atma Jaya Catholic University of Indonesia
Yohanes B Kadarusman School of Business and Economics, Prasetiya Mulya University

DOI:

https://doi.org/10.25170/manasa.v13i1.5583

Keywords:

Sustainable development awareness, sustainable consumption , mindful consumption

Abstract

The impact of non-sustainable lifestyle has increasedly being noticed and more attention are nowadays drawn toward the notion of establishing a more responsible consumption behaviour, mindful consumption is a form of that behaviour. The involvement of individuals, especially the younger generation, is much needed to meet the sustainable development goals of a nation, since it is not the responsibility of the government alone. People should have the notion that their independent participations in the areas of economic, societal and environmental activities will benefit the whole nation. Therefore, the aim of this study is to verify that individual awareness of their contribution to sustainable development will predict mindful consumption. A survey was conducted on 153 young adult participants who are university students, aged between 18 to 25 living in Jabodetabek area. The results show that sustainable development awareness in general significantly predicted mindful consumption, as individuals’ awareness of their role in sustainable development increase, so does their mindful consumption. Further analysis find that the economic dimension of sustainable development awareness is the strongest predictors of mindful consumption, followed with the society dimension. However, the environment dimension of sustainable development awareness does not seem to contribute as a significant predictor of mindful consumption. This study gives rise to an implication that sustainable development awareness should be included in the education of the public in general, specifically for young people, in the hope that it will encourage more mindful consumption pattern of the people to support sustainable development of a country.

References

Atmaca, A.C., Kiray, S.A., & Pehlivan, M. (2019). Development of a measurement tool for sustainable development awareness. International Journal of Assessment Tools in Education, 6(1), 80–91, https://dx.doi.org/10.21449/ijate.518099

Bahl, S., Milne, G.R., Ross, S.M., Mick, D.G., Grier, S.A., Chugani, S.K., Chan, S.S., Gould, S., Cho, Y-N., Dorsey, J.D., Schindler, R.M., Murdock, M.R., & Boesen-Mariani, S. (2016). Mindfulness: Its transformative potential for consumer, societal, and environmental well-being. Journal of Public Policy & Marketing, 35 (2), 198-210. DOI: 10.1509/jppm.15.139

Chandra, A. (2022). Psychological predictors of sustainable consumption behavior. The International Journal of Indian Psychology Volume 10, Issue 3. DOI: 10.25215/1003.170

Dewi, I.G.A.A.Y. (2018). Peran generasi milenial dalam pengelolaan sampah plastik di Desa Penatih Dangin Puri Kecamatan Denpasar Timur Kota Denpasar. Public Inspiration: Jurnal Administrasi Publik, 3(2), 84-92.

Gravetter, F.J., Wallnau, L.B., Forzano, L.B., Witnauer, J.E. (2021). Essentials of statistics for the behavioral sciences, 10th Edition. Boston: Cengage Learning Inc.

Gupta, S., & Verma, H. (2019). Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR), 8(5), 271-278.

Helm, S. & Subramaniam, B. (2019). Exploring socio-cognitive mindfulness in the context of sustainable consumption, Sustainability, 11(13), p. 3692-3709. doi: 10.3390/su11133692

Jati, H. F., Darsono, S. N. A. C., Hermawan, T., Yudhi, W. A. S., & Rahman, F. F. (2019). Awareness and knowledge assessment of sustainable development goals among university students. Jurnal Ekonomi & Studi Pembangunan, 20(2), 163-175.

Johnsson-Latham, G. (2006). Initial study of lifestyles, consumption patterns, sustainable development and gender: do women leave a smaller ecological footprint than men?. Swedish Ministry of Sustainable Development, Stockholm.

Kadel, L. (2021). Mindfulness for sustainable consumption behaviour: insights in consumer culture. Master thesis in Sustainable Development at Uppsala University, No.2021/29,55 pp, 30 ECTS/hp.

Krsnik, S.; Erjavec, K., Klopčič, M. (2022). Impact of citizens’ personal values, knowledge, awareness, informing, advertising, and truth of environmental and climate challenges in support of the sustainable development goals. Sustainability, 14, 7333. https://doi.org/10.3390/su14127333

Leonhard K. Lades a,b,*, Kate Laffan b,c, Till O. Weber (2021). Do economic preferences predict pro-environmental behaviour? Ecological Economics, 183 (106977).

Lim, W. M. (2017) Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing, Journal of Business Research, 78, 69–80. doi: 10.1016/j.jbusres.2017.05.001.

Manchanda, P., Arora, N., Nazir, O. Ul Islam, J.. (2023). Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption. Journal of Retailing and Consumer Services 75, 103527. https://doi.org/10.1016/j.jretconser.2023.103527

Novieastari, E., Pujasari, H., Rahman, L.O.A., & Ganefianty, A. (2022). Knowledge, perception, and awareness about Sustainable Development Goals (SDGs) among students of a public university in Indonesia. International Journal of Health Promotion and Education 60(1):1-9. DOI:10.1080/14635240.2022.2066557

Quoquab, F., Mohammad, J. & and Sukari, N.N. (2019). A multiple-item scale for measuring sustainable consumption behaviour construct: Development and psychometric evaluation. Asia Pacific Journal of Marketing and Logistics, 31 (4), 791-816, DOI 10.1108/APJML-02-2018-0047

Ridwan, I.M., Kaniawati, I., Suhandi, A., Samsudin, A., & Rizal, R. (2021). Level of sustainability awareness: where are the students’ positions? Journal of Physics: Conference Series 1806, 012135. doi:10.1088/1742-6596/1806/1/012135

Sheth, J.N., Nirmal, K., Sethia, N.K. & Shanthi Srinivas, S. (2011). Mindful consumption: a customer-centric approach to sustainability. Journal of the Academic Marketing Science, 39, 21–39. DOI 10.1007/s11747-010-0216-3

Şimşek, H.G. & Erkin, Ö. (2022). Sustainable development awareness and related factors in nursing students: A correlational descriptive study. Nurse Education in Practice, 64, 103420.