Legal Protection for Trademarks and Consumers for Local Products of the Baduy Community

Abstract

Although the Baduy people have a lot of natural resources and biodiversity, they are left behind economically due to a lack of knowledge and education. Local products from the Baduy community, including natural products such as honey, palm sugar and coffee, are in great demand by people outside the Baduy area. However, there are barriers in communication and information that make it difficult for them to market their products outside the Baduy area. They face difficulties in providing legality for the products they make, especially in terms of registering trademarks and consumer protection. For this reason, micro, small and medium enterprises (MSMEs) originating from the Baduy community must be legally assisted. To accompany MSME law, legal counseling is used which combines local wisdom and sustainable principles. Marketing of local goods for the Baduy Indigenous Community relies on sustainability elements such as preserving culture, the environment, community welfare and knowledge about rights protection. The Outer Baduy community, located in Kadu Ketug Village, Kanekes Village, Leuwidamar District, Lebak Regency, Banten Province, will be the target of this community service.