Photography Optimization for Visualization and Product Appeal of Azalea Grand Depok City MSMEs
DOI:
https://doi.org/10.25170/mitra.v10i2.7267Keywords:
MSMEs, Product Photography, Promotion, Visual CommunicationAbstract
Photography is not just a technique for capturing images, but also a visual communication medium rich in meaning and aesthetic value. Photography plays a strategic role as a means of communicating the identity, value, and uniqueness of a product to the public for the empowerment of the creative economy. For micro, small, and medium enterprises (MSMEs), especially Azalea MSMEs located in Grand Depok City, photography serves as an emotional bridge between products and consumers. Through quality photos, a product is not only displayed attractively but also presented with a visual narrative that reflects the sincerity, perseverance, and entrepreneurial spirit of the creator. This training highlights how optimizing photography can improve product visualization to make it more vivid, characteristic, and valuable. Through an approach of observation, documentation, and visual interpretation, it shows that good quality photography influences consumer perception, strengthens brand image and identity, and fosters emotional closeness between products and potential buyers. This explains that photography is not only a promotional tool but supports the sustainability of Azalea GDC MSMEs in the dynamics of the increasingly competitive modern market
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