ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN URBAN KITCHEN

Authors

  • Timothy Joshua Universitas Katolik Indonesia Atma Jaya
  • Eddy Haryadi Universitas Katolik Indonesia Atma Jaya

DOI:

https://doi.org/10.25170/jm.v11i1.830

Keywords:

Customer Loyalty, Brand Image, Service Quality, Urban Kitchen

Abstract

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.

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Published

2014-05-01
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