Analisis Pengaruh Kualitas Produk , Harga , dan Lingkungan Fisik Perusahaan Kue Lapis Legit XYZ Terhadap Kepuasan Konsumen Dalam Membangun Word of Mouth Positif

Authors

  • Lonardo Lonardo Universitas Katolik Indonesia Atma Jaya
  • Yasintha Soelasih Universitas Katolik Indonesia Atma Jaya

DOI:

https://doi.org/10.25170/jm.v11i1.831

Keywords:

product quality, price, physical evidence, customer satisfaction, positive word of mouth

Abstract

This research aims to analyze the  effect  of  Product Quality,  Price,  and The Physical  Environment  on Customer Satisfaction and Positive World of Mouth. The sampling technique used in this study is convenience sampling, and the questionnaire was administered to consumers who have purchased the product. By analyzing the result of this research, it can be concluded that there are influences of Product Quality and Price on Consumer Satisfaction but there is no infleunce of the Physical Environment in the store on Customer Satisfaction. Product quality, Price and Physical Environment simultaneously influence the Customer Satisfaction to create Positive Word of Mouth.

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Published

2014-05-01
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