HUBUNGAN PERTIMBANGAN MANFAAT DAN RISIKO, ALAT PEMBAYARAN, DAN TEMPAT BERBELANJA DENGAN PERILAKU KONSUMEN MENJAGA PROTOKOL KESEHATAN

Authors

  • Amelia Kristofani Fakultas Psikologi Atma Jaya
  • Agnes Kania
  • Anastasia Felice
  • Cindy Cynthia
  • Jessica Christy
  • Novita .
  • Immanuel Yosua
  • Rayini Dahesihsari

DOI:

https://doi.org/10.25170/jm.v2i18.2884

Keywords:

Alat Pembayaran, Tempat Berbelanja, Pertimbangan Belanja, Protokol Kesehatan, Perilaku Konsumen, COVID-19

Abstract

During the pandemic, consumers are advised to pay attention to health protocols regarding product consumption This study aims to determine the relationship between preferences of evaluating benefit or risk, selection of payment instruments, and places to shop with considerations of health protocols in consumption behavior. To test the hypothesis that payment instruments and places to shop affect the consideration of health protocols in consumer behavior, an online survey was distributed to 1058 participants with age 18-25 years who are currently living in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Responses were analyzed using the Spearman Rank correlatio method. The results showed that the use of cash has a significant relationship with cognitive, affective and behavior dimensions of the health protocol consideration on consumption behavior. However, with the cognitive dimension of health protocol consideration on consumption behavior, the use of cash is negatively correlated. Meanwhile, the choice to shop online has a significant positive correlation with all dimensions of health protocol considerations on consumption behavior. The results indicate that promoting cashless and online consumption are inline with supporting health protocols consideration on consumption behavior.

References

Abdullah, C., & Suliyanthini, D.. (2021). Perubahan perilaku konsumen di masa pandemi COVID-19. Jurnal Pendidikan Equilibrium. 9(1):18–24. https://doi.org/10.26618/equilibrium.v9i1.4316

Ajzen, I. (2005). Attitudes, personality, and behavior. London. Buckingham Open University Press.

Antara. (2020). Survei: anak muda tak percaya akan terinfeksi Covid-19, abai protokol kesehatan. Tempo Online. https://gaya.tempo.co/read/1400429/survei-anak-muda-tak-percaya-akan-terinfeksi-covid-19-abai-protokol-kesehatan

Arnani, M. (2020, August 31). Mayoritas kematian pasien COVID-19 karena komorbid, apa saja yang Harus diwaspadai? KOMPAS.com. https://www.kompas.com/tren/read/2020/08/31/200500465/mayoritas-kematian-pasien-covid-19-karena-komorbid-apa-saja-yang-harus

Asosiasi Penyelenggara Jasa Internet Indonesia. (2020, November 9). Siaran pers: pengguna internet Indonesia hampir tembus 200 juta di 2019 Q2 2020. Asosiasi Penyelenggara Jasa Internet Indonesia. https://blog.apjii.or.id/index.php/2020/11/09/siaran-pers-pengguna-internet-indonesia-hampir-tembus-200-juta-di-2019-q2-2020/

Avramidis, E., & Norwich, B. (2002). Teachers attitudes towards integration inclusion: a review of the literature. European Journal of Special Education 17(2):129-147.

Babbie, E. (2014). The basics of social research (6th ed.). New York, US. Cengage Learning.

Badan Pusat Statistik. (2020, November 3). Rata-rata pendapatan bersih sebulan pekerja berusaha sendiri menurut provinsi dan kelompok umur (ribu rupiah). Badan Pusat Statistik.
https://www.bps.go.id/statictable/2020/07/07/2108/rata-rata-pendapatan-bersih-berusaha-sendiri-menurut-provinsi-dan-kelompok-umur-2020.html

Blackwell, R. D., Engel, J. F., & Miniard, P.W. (2012). Consumer Behavior. Singapore. Cengage Learning.

Creswell, J. W. (2008). Educational research design: planning, conducting, and evaluation, quantitative (3rded.). New Jersey, Pearson.

Definition of cash. (n.d.). Merriam-Webster. https://www.merriam-webster.com/dictionary/cash
Hanoatubun, S. (2020). Dampak COVID-19 terhadap perekonomian Indonesia. Journal of Education, Psychology and Counseling. 2(1):146–153. https://ummaspul.e-journal.id/Edupsycouns/article/view/423

Harahap, D. A. (2018). Perilaku belanja online di Indonesia: studi kasus. Jurnal Riset Manajemen Sains Indonesia. 9(2):193–213. https://doi.org/10.21009/jrmsi.009.2.02

Hunggo, W. (2019). Pengaruh persepsi harga, e-wom, dan garansi terhadap kepercayaan serta dampaknya terhadap nilai beli ulang: studi pada konsumen Lazada di Kota Pontianak. Jurnal Manajemen Update. 8(3):1.

Kementerian Komunikasi dan Informatika Republik Indonesia. (2020, Maret 6). Pemerintah terbitkan protokol kesehatan penanganan COVID-19. Website Resmi Kementerian Komunikasi Dan Informatika RI.
https://www.kominfo.go.id/content/detail/24870/pemerintah-terbitkan-protokol-kesehatan-penanganan-covid-19/0/berita
Koesno, D. A. (2020, Agustus 25). Jumlah pelanggan e-commerce tercatat meningkat 38,3% selama pandemi. Tirto.id. https://tirto.id/jumlah-pelanggan-e-commerce-tercatat-meningkat-383-selama-pandemi-f1eP

Indonesia. Komite Penanganan COVID-19 dan Pemulihan Ekonomi Nasional. (2020). Keputusan Menteri Kesehatan Nomor HK.01.07/MENKES/382/2020 . Regulasi COVID-19. https://covid19.go.id/p/regulasi/keputusan-menteri-kesehatan-nomor-hk0107menkes3822020

Miller, L. A., & Lovler, R. L. (2020). Foundations of psyvhological testing (5th ed.). Washington, US. Sage Publication.

Muda, M., Mohd, R., & Hassan, S. (2016). Online purchase behavior of generation Y in Malaysia. Procedia Economics and Finance, 37(July):292-298.

Muthiariny, D. E. (2021, July). Jokowi officially announces PPKM darurat, valid on July 3-20 in Java, Bali. Tempo. https://en.tempo.co/read/1478460/jokowi-officially-announces-ppkm-darurat-valid-on-july-3-20-in-java-bali

Nasution, S., & Irwanto, T. (2021). Analisis kepedulian pelaku usaha terhadap protokol kesehatan Coronavirus disease (COVID-19) pada pusat perbelanjaan modern di Kota Bengkulu. Jurnal Ilmiah Akuntansi, Manajemen Dan Ekonomi Islam. 4(1):179–194.

Nurcahyadi, G. (2020). Pandemi jadi katalisator peningkatan dompet digital. Media Indonesia. https://mediaindonesia.com/ekonomi/358384/pandemi-jadi-katalisator-peningkatan-penggunaan-dompet-digital

Prima, E. (2019, May 6). Usia 15-19 tahun pengakses internet terbesar di Indonesia. Tempo.co. https://tekno.tempo.co/read/1205955/usia-15-19-tahun-pengakses-internet-terbesar-di-indonesia/full&view=ok

Privitera, G. J. (2017). Statistics for behavioral sciences (3rd ed.). Washington, US. Sage Publication.

Ramya, N., Sivasakhti, D., & Nandhini, M. (2016). Cashless transaction: Modes, advantages, and disadvantages. International Journal of Applied Research. 3(1):122–125.
https://www.researchgate.net/publication/316429963_Cashless_transaction_Modes_advantages_and_disadvantages

Robert, J.A., & Jones, E. (2001). Money attitudes, credit card use, and compulsive buying among American college students. The Journal of Consumer Affairs. 35(21): 45-58.

Santrock, J. W. (2019). Life-span development (17th ed.). Washington, USA. Mcgraw-Hill Education.

Saputra, M. G. (2021, June 28). Update Kasus COVID-19 di Indonesia per 28 Juni 2021. Merdeka.com. https://www.merdeka.com/peristiwa/update-kasus-covid-19-di-indonesia-per-28-juni-2021.html

Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior. Australia. Pearson.

Slovic, P. (2016). Understanding perceived risk. Science and Policy for Sustainable Development. 58(1):25-29.

Sikri, A., Dalal, S., Singh, N. P., & Le, D.-N. (2019). Mapping of e-wallets with features. In D. Le, R. Kumar, B. K. Mishra, M. Khari, & J. M. Chatterjee (Eds.), Cyber Security in Parallel and Distributed Computing. Wiley Online Library:245-261. https://doi.org/10.1002/9781119488330.ch16

Sukma, A. A. (2012). Analisis faktor-faktor yang mempengaruhi keputusan pembelian melalui social networking websites. Jurnal Ekonomi Manajemen. 1–11.

Sumarwan, U., & Tjiptonon, F. (2019). Strategi pemasaran dalam perspektif perilaku konsumen. Bogor, Indonesia. PT Penerbit IPB Press.

Susilo, H., & Riyadi. (2015). Implementasi e-commerce sebagai media penjualan online: studi kasus pada toko pastbrik Kota Malang. Jurnal Administrasi Bisnis. 29(1):1-9.

Tavakol, M. & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education. 2:53-55. doi:10.5116/ijme.4dfb.8dfd

Undale, S., Kulkarni, A., & Patil, H. (2020). Perceived e-wallet security: Impact of COVID-19 pandemic. Emerald Insight Journal.18(1):89–104. https://doi.org/10.1108/xjm-07-2020-0022

Warsito, G. (2014, Mei 5). Belanja online vs belanja offline, pilih mana? Kompasiana. https://www.kompasiana.com/gunklaten/54f76b38a333115a348b4866/belanja-online-vs-belanja-offline-pilih-mana

Wood, C. L. (1978). A large-sample Kolmogorov-Smirnov test for normality of experimental error in a randomized block design. Biometrika. 65(3):673–676. https://doi.org/10.1093/biomet/65.3.673

World Health Organization. (2021). Coronavirus. World Health Organization; WHO. https://www.who.int/health-topics/coronavirus#tab=tab_1

Downloads

Published

2022-04-01
Abstract views: 214 | PDF downloads: 176