PENGARUH INTEGRASI PEMASOK, INTEGRASI INTERNAL, INTEGRASI PELANGGAN TERHADAP KINERJA RANTAI PASOKAN YANG DIMODERASI OLEH KETIDAKPASTIAN PERMINTAAN PADA PT X
DOI:
https://doi.org/10.25170/jm.v16i2.921Kata Kunci:
Integrasi Internal, Integrasi Pelanggan, Integrasi Pemasok, Ketidakpastiaan Permintaan, Kinerja Rantai PasokanAbstrak
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari integrasi pemasok, internal dan pelanggan terhadap kinerja rantai pasokan yang dimoderasi ketidakpastian permintaan pada PT X. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner dengan jumlah sample 38 menggunakan teknik pengambilan sampel jenuh. Analisis data menggunakan SEM-PLS dengan software WarpPLS 6.0. Hasil yang diperoleh dari penelitian ini adalah integrasi pemasok berpengaruh langsung terhadap kinerja rantai pasokan, selain itu integrasi pemasok dan pelanggan berpengaruh terhadap kinerja rantai pasokan yang dimoderasi oleh ketidakpastian permintaan. Hasil penelitian ini menunjukan bahwa untuk meningkatkan kinerja rantai pasokan, manager harus meningkatkan integrasi pemasok dan pelanggan.
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