Rumusan Strategi Pengembangan Ekspor UKM Sepatu di Surabaya dengan Menggunakan Pendekatan ANP

Abstract

Surabaya has been developing a small and medium enterprises which one of them is village shoe. Small and
mediums enterprises shoe has 140 units. However conditions of small and medium enterprises are nothing
export yet. This study wanted SMEs can be export product. This research use a method Delphi for choose a
criterion what affects the development of export SMEs and then continued with modeling of using the method
ANP and finally get the ranking of highest weight is linkage the material. Strategy that use is mapping
supplier what could give credit material. Strategic used is (1 ) give facility and increase quality SDM and
then taken worker by government and UKM, (2) mapping supplier who can giving credit material, (3) follow
international event or national event and add referensi shoe model with folowing trend.