Perancangan Sistem Customer Relation Management untuk Mengelola Business Partner Pada Banyuwangi Festival

Abstract

Banyuwangi Festival is an annual event that is a product of regional leading
attractions. This event has attracted the attention of tourists from home and
abroad, as well as made a significant contribution in improving the economic,
tourism and human resources sectors in Banyuwangi. However, the
management of Banyuwangi Festival has not used an effective integrated
information system. The current ineffectiveness of business partner
management is because the follow-up of cooperation is carried out manually at
coordination meetings. The purpose of this study is to design an information
system that can support effective business partner management, at the
Banyuwangi Festival. Odoo's open-source ERP application is used to support
the management of business partners on the CRM module. The design of the
ERP concept using the Rapid Application Development (RAD) method aims to
design system needs that can pay attention to user needs. The result of this study
is the effectiveness of monitoring and controlling the progress of business
partners for the preparation of the Banyuwangi Festival event which is
integrated in the form of a dashboard.