Faktor Penentu Pemilihan Aplikasi Navigasi di Kalangan Pengguna Kendaraan Bermotor Muda

Vivi Triyanti; Marsellinus Bachtiar Wahyu; Frisca Wenlicia; Julian Luke Pranoto

doi:10.25170/metris.v26i02.7436

Authors

Vivi Triyanti Department of Industrial Engineering, Faculty of Bioscience, Technology, and Innovation Atma Jaya Catholic University of Indonesia
Marsellinus Bachtiar Wahyu Department of Industrial Engineering, Faculty of Bioscience, Technology, and Innovation Atma Jaya Catholic University of Indonesia
Frisca Wenlicia Department of Industrial Engineering, Faculty of Bioscience, Technology, and Innovation Atma Jaya Catholic University of Indonesia
Julian Luke Pranoto Department of Industrial Engineering, Faculty of Bioscience, Technology, and Innovation Atma Jaya Catholic University of Indonesia

DOI:

https://doi.org/10.25170/metris.v26i02.7436

Keywords:

aplikasi navigasi, kendaraan bermotor, analisis faktor

Abstract

With the development and growth of science and technology, various navigation applications are available to everyone, including motorcyclists. The main objective of this study is to provide several aspects that can influence young motorcyclists to choose their navigation application. Samples were taken from 100 motorcyclists aged 18-25 years in the BSD area. The main method used is factor analysis, using SPSS 2021 software as an analysis tool. By implementing KMO and Bartlett's test, the results have passed the validity and reliability tests. Based on the analysis of the size of the sample adequacy (MSA) and Bartlett's test, the anti-image matrix, the component matrix, and the rotated component matrix, there are three factors that can influence motorcyclists aged 18-25 years in the BSD area to choose their navigation application: the quality of navigation services, the features and benefits of the interface, and also the image of the application itself. These factors can be used for future research to analyze their influence on the selection or comparison of several navigation applications with a more specific scope. Furthermore, navigation application developers can consider these three factors to develop their businesses and remain competitive in the market.

Author Biography

Marsellinus Bachtiar Wahyu, Department of Industrial Engineering, Faculty of Bioscience, Technology, and Innovation Atma Jaya Catholic University of Indonesia

Marsellinus Bachtiar Wahyu, S.T., M.M., IPU, adalah dosen di Universitas Katolik Indonesia Atma Jaya (Unika Atma Jaya) di Jakarta, yang meraih gelar Sarjana (S.T.) pada tahun 1997 dan Magister (M.M.) pada tahun 2002, keduanya dari Universitas Indonesia. Di dalam Program Studi Teknik Industri, ia mengajar berbagai mata kuliah seperti Analisis Finansial, Analisis dan Perancangan Perusahaan, Analisis Biaya, E-commerce, Ekonomi Industri, Ekonomi Teknik, Manajemen Kualitas, Manajemen Rekayasa dan Pengembangan Kewirausahaan, serta Praktikum Inovasi dan Proyek Terpadu. Bidang riset dan pengabdian beliau mencakup sistem persediaan dan pemesanan (inventory and order systems), penggunaan sistem informasi dalam operasional industri, produktivitas dan analisis biaya efektif, hingga pengembangan aplikasi berbasis TI untuk mendukung manajemen operasional.

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