Branding Desa Paseseh sebagai Desa Eduwisata Melalui Pengembangan Web dan Galeri Batik sebagai Pusat Informasi Online dan Offline

Ernaning  Widiaswanti; Retno Indriartiningtias; Arik  Kurniawati; Ahmad  Jauhari

doi:10.25170/charitas.v5i02.7229

Penulis

Ernaning Widiaswanti Universitas Trunojoyo Madura
Retno Indriartiningtias Universitas Trunojoyo https://orcid.org/0000-0003-4896-9243
Arik Kurniawati Universitas Trunojoyo Madura
Ahmad Jauhari Universitas Trunojoyo Madura

DOI:

https://doi.org/10.25170/charitas.v5i02.7229

Kata Kunci:

Batik, Edutourism , Paseseh Vilage, Galery of Batik, Website

Abstrak

This community service activity is part of the Bima Program Community Service Grant in the form of KKNT organized by DIKTI. This KKNT was held in Paseseh Village, Tanjungbumi, Bangkalan, Madura. There are several objectives and outcomes to be achieved in this KKNT, but this article focuses on the main issue related to branding Paseseh Village as a Batik Educational Tourism Village. Branding is carried out by designing a website and improving the mini batik gallery, which functions not only as a marketing center for batik products, but also as an information center for everything related to batik, information about Paseseh Village, and the tourism potential there. With this online and offline branding, it is hoped that more Indonesians will recognize Paseseh Village as an Educational Tourism Village.

Referensi

1. Azhar, R. M., Rosyanti, D. M., Evanthi, A., Hardi, I., & Zahra, S. A. A. (2023). Wisata budaya berbasis ekonomi kreatif melalui sustainable tourism di Kampung Batik Okra Surabaya. MESTAKA: Jurnal Pengabdian Kepada Masyarakat, 2(4), 182–188. https://pakisjournal.com/index.php/mestaka/article/view/783

2. Bahrin, D. R., & Wisnu. (2022). Perkembangan motif batik tulis Tanjung Bumi di Desa Paseseh Kecamatan Tanjung Bumi Kabupaten Bangkalan tahun 1990–2010. AVATARA, e-Journal Pendidikan Sejarah, 12(3), 1–12. https://ejournal.unesa.ac.id/index.php/avatara/article/view/45313

3. Dinas Perindustrian Kabupaten Bangkalan. (2021). Data sentra industri batik di Kecamatan Tanjung Bumi 2021.

4. Indriartiningtias, R., Subagyo, S., & Hartono, B. (2017). Knowledge creation pada industri kecil dan menengah: Dalam tinjauan kajian pustaka secara sistematis. Jurnal Ilmiah Teknik Industri, 16(2), 142–149. https://doi.org/10.23917/jiti.v16i2.4882

5. Kamil, A., & Dewi, C. (2022). Strategi pengembangan usaha mikro batik Kecamatan Tanjung Bumi Kabupaten Bangkalan. Journal of Economic Well Being (JOEW), 1(1), 11–19. https://jurnal.trunojoyo.ac.id/JOEW/article/view/13955

6. Nisa, F. L., Utami, N. T., & Marseto. (2022). Pengembangan wisata berkelanjutan Kampung Batik TIN berbasis pemberdayaan masyarakat wilayah Kelurahan Gundih Kota Surabaya. KARYA: Jurnal Pengabdian Kepada Masyarakat, 2(1), 59–64. https://jurnalfkip.samawa-university.ac.id/karya_jpm/index

7. Pradhana, D. P. (2018). Analisa persebaran pusat industri batik Tanjungbumi menggunakan sistem informasi geografis di Kabupaten Bangkalan [Skripsi, Universitas Negeri Surabaya].

8.Suminto, R. A. S. (2015). Batik Madura: Menilik ciri khas dan makna filosofinya. Corak: Jurnal Seni Kriya, 4(1), 1–12. https://repository.isi.ac.id/handle/123456789/2356