Kebijakan Pemerintah dalam Perlindungan Merek terhadap Penjualan Barang Palsu pada Platform Marketplace di Indonesia
DOI:
https://doi.org/10.25170/gloriajustitia.v6i2.7920Kata Kunci:
Kebijakan Pemerintah, Perlindungan Merek, Penjualan, Barang Palsu, Market PlaceAbstrak
This study aims to analyze government policies in protecting trademarks against the sale of counterfeit goods on marketplace platforms in Indonesia. The rapid growth of electronic commerce has facilitated transactions but has also led to legal issues, particularly the widespread circulation of counterfeit goods that infringe trademark rights. This research employs a normative legal method using statutory and conceptual approaches. The results indicate that the government has established various regulations, including Law Number 20 of 2016 concerning Trademarks and Geographical Indications, the Electronic Information and Transactions Law, and Government Regulations on Electronic Commerce, to provide legal protection for trademarks. In addition, government policies are implemented through preventive and repressive measures, such as public awareness campaigns, education, and law enforcement against trademark violations. However, the implementation of these policies still faces several challenges, including limited supervision, difficulties in identifying offenders, and lack of coordination between the government and marketplace providers. Therefore, more adaptive and collaborative policies are needed to enhance the effectiveness of trademark protection in the digital trade environment.
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PERATURAN PERUNDANG-UNDANGAN
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Indonesia. Undang-Undang Nomor 1 Tahun 2024 tentang Perubahan Kedua atas Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik. Lembaran Negara Republik Indonesia Tahun 2024 Nomor 1.
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