Pengembangan Website Desa Wisata Sebagai Media Promosi Digital di Kabupaten Sumba Timur

Augustina Asih Rumanti; Aloysius Adya  Pramudita; Muhammad Almaududi  Pulungan; Mohammad Deni Akbar; Artamevia Salsabila Rizaldi; Mia Amelia

doi:10.25170/charitas.v6i01.7619

Penulis

Augustina Asih Rumanti Program Studi Teknik Industri, Fakultas Rekayasa Industri, Universitas Telkom https://orcid.org/0000-0002-2825-8893
Aloysius Adya Pramudita Program Studi Doktoral Teknik Elektro, Fakultas Teknik Elektro, Universitas Telkom
Muhammad Almaududi Pulungan Program Studi Teknik Industri, Fakultas Rekayasa Industri, Universitas Telkom
Mohammad Deni Akbar Program Studi Teknik Industri, Fakultas Rekayasa Industri, Universitas Telkom
Artamevia Salsabila Rizaldi Program Studi Teknik Industri, Fakultas Rekayasa Industri, Universitas Telkom https://orcid.org/0009-0002-8292-0398
Mia Amelia Program Studi Teknik Industri, Fakultas Rekayasa Industri, Universitas Telkom https://orcid.org/0009-0008-6133-5265

DOI:

https://doi.org/10.25170/charitas.v6i01.7619

Kata Kunci:

Digitalisasi Pariwisata, Sumba Timur, Website Desa Wisata

Abstrak

cultural tourism, such as Tanggedu Waterfall, Walakiri Beach, Wunga Traditional Village, and the Hamba Praing and Mondu tourist villages. However, tourism development in this region still faces various obstacles, particularly limited access to information, minimal digital promotion, and low technology utilization by tourism village managers. This Community Service activity aims to improve the accessibility of information and the attractiveness of tourist villages through the development and mentoring of digital-based tourism village websites. The implementation method is carried out through the website design stage. The activity was carried out over two days in Hamba Praing and Mondu Villages, involving tourism village managers and the local community. The results of the activity showed an increase in partners' understanding of the function of websites as a medium for information, destination promotion, and local product marketing, as well as an increase in managers' readiness to manage digital content. The developed tourism village websites have the potential to support tourism promotion, community economic empowerment, and local cultural preservation. Thus, the integration of digital technology through the tourism village website is a strategic step in supporting the development of sustainable tourism in East Sumba.

Referensi

Abidin, A. N., Safar, M., Muhammad, A., Taufan Asfar, I., Muhamad, A., Asfar, I. A., Nurannisa, A., Handira, A., & Azis, M. N. (2023). Analysis of the Symbolic Meaning and Philosophy Behind the Ritual Stages of Mappogau Sihanua. Proceeding 3rd International Conference on Communication Science (ICCS 2023), 3(1), 60 – 66.

Afifa, P. N. A., & Nugroho, M. S. (2022). Peran Masyarakat Dalam Menarik Minat Kunjungan Wisatawan: Studi Di Kampung Adat Prailiu Kabupaten Sumba Timur. Jurnal Pariwisata Nusantara, 1(1), 1–12.

Andari, R., & Yuniawati, Y. (2023). Potential and obstacles in the implementation of digitalization in tourism villages (case studies in Banceuy Traditional Villages). Jurnal Pariwisata Pesona, 8(1), 14–21. https://doi.org/10.26905/jpp.v8i1.9132

Ballo, F. W., & Tiwu, M. I. H. (2021). Analysis Of The Synergy Development Of The Creative Economy And Tourism Sector Of East Sumba Regency. Eduvest, 1(12), 1521–1532.

Dwiningwarni, S. S., Indrawti, M., Ali, M., Yuli, S., & Andari, D. (2021). Development of Tourism Village Based on Promotion Integration Through Website. Jurnal Pengabdian kepada Masyarakat, 5(2), 468–479.

Indah, S., Tripuspita, F., Rahmah Rahayu, F., & Firmansyah, M. A. (2023). Pengembangan Kawasan Wisata Bromo Dengan Pembangunan Proyek Gerbang Wisata Bromo Tengger Semeru Di Kabupaten Probolinggo. Jurnal Riset Rumpun Ilmu Teknik (JURRITEK), 2(1), 167–180. https://doi.org/10.55606/jurritekv2ì1.955

Jocom, H., Kameo, D. D., Utami, I., & Laiskodat, V. B. (2021). Rantai Nilai Pariwisata Sumba Timur dan Sumba Barat Daya. Jurnal Kajian dan Terapan Pariwisata, 1(2), 1–21. https://doi.org/10.53356/diparojs.v1i2.23

Killa, M. F., & Tawa, A. T. (2024). Model for Small Enterprises Innovation on Climate Change and Tourism Industry: Learning from the Traditional Weaving Industry in Sumba. Journal of Law and Sustainable Development, 12(1), 1–13. https://doi.org/10.55908/sdgs.v12i1.2939

Wadu, J., & Mbana, F. R. L. (2023). Strategi Pengembangan Desa Wisata Mondu Berbasis Masyarakat Di Kabupaten Sumba Timur. JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian, 9(2), 133–142. https://doi.org/10.37149/jia.v9i2.1125